Chatbot is a cutting edge technology which has the power to uplift the entire shopping experience which ultimately may result in improving the margins of any retailer across the categories.
Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers
It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
Despite of market vouching for the potential of eCommerce, heavily backed by the rising base of smartphone users and internet penetration, the stark reality is that even by 2025, eRetail will contribute to a mere 8 per cent of the total retail in India.
Lacoste, the premium French brand, is planning to tap the potential of travel retail in India by opening more outlets at airports in key cities of India...