lego

How Amazon is boosting prime membership to increase conversion?

As per the data released by Amazon India Prime members ordered close to 3 times more on Prime Day than normal days.

BY Shipra Srivastava | Jul 14, 2017 | comments ( 0 ) |

How toy stores are finding profits in big formats?

The global retail scenario is changing dramatically because they are improving and retailers are experimenting more with their store formats. They are effectively designing and managing various strategic levels to enhance the overall customer shopping exp

BY Joyshree Saha | Nov 08, 2016 | comments ( 0 ) |

Disney India’s Captain America riding on licensing deals

As Marvel Superheroes assembled to take sides in Captain America: Civil War, Disney India’s Consumer Products business has brought as many as 70 brands under licensing agreement

BY Gargi Bhardwaj | May 19, 2016 | comments ( 0 ) |

Lego unveils largest store in China

The Danish brand popular foe its plastic brick has been revitalised in recent years partly through the success of The Lego Movie.

BY Indian Retailer Bureau | May 16, 2016 | comments ( 0 ) |

Mattel to diversify into graphic novels with Barbie franchise

Papercutz will develop a range of titles based on the Barbie media properties and toy franchise.

BY Indian Retailer Bureau | May 16, 2016 | comments ( 0 ) |

CN partners with LEGO Group to back Nexo Knights merchandise

The site boasts mini-games including Wield the Shield, which gives kids the chance to win a bundle of Nexo Knights prizes, including the new toy range.

BY Gargi Bhardwaj | Feb 10, 2016 | comments ( 0 ) |

Mattel & Hasbro likely to create merger

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.

BY Gargi Bhardwaj | Feb 09, 2016 | comments ( 0 ) |

LEGO joins force with The Avengers

Warner Bros. Interactive Entertainment, TT Games, the LEGO Group and Marvel Entertainment have teamed up to launch the new video game ‘LEGO Marvel’s Avengers.’

BY Gargi Bhardwaj | Jan 26, 2016 | comments ( 0 ) |

Warner Bros signs licensees for Batman vs Superman: Dawn of Justice

As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up with a string of new licensees.

BY Indian Retailer Bureau | Jan 25, 2016 | comments ( 0 ) |

Cartoon Network bows new Lego series

Cartoon Network is further strengthening its alliance with the Lego brand (popular for the manufacture of Lego brand toys) with the premiere of the all-new television series Lego Nexo Knights.

BY Gargi Bhardwaj | Jan 12, 2016 | comments ( 0 ) |

Kids to discover a new toy land, as Funskool unveils its seventh store in Rajasthan..

The city of lakes-Udaipur will soon be a kids destination, as Funskool unveils its seventh store in Rajasthan. This news store is nothing less than a toy land which every kid wants to visit..

BY Nibedita Roy | Aug 19, 2015 | comments ( 0 ) |