lego

The Danish brand popular foe its plastic brick has been revitalised in recent years partly through the success of The Lego Movie.

The site boasts mini-games including Wield the Shield, which gives kids the chance to win a bundle of Nexo Knights prizes, including the new toy range.

Talks between the two have been on and off over the last few months after Hasbro approached the Barbie doll maker towards the end of last year.

As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up with a string of new licensees.

Cartoon Network is further strengthening its alliance with the Lego brand (popular for the manufacture of Lego brand toys) with the premiere of the all-new television series Lego Nexo Knights.

With international players settle in the Indian market, are Indian players all set to bear the wind of the rough competition?