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Showing 1 - 15 Articles out of 81

Hrithik Roshan's HRX to come up with offline stores soon

Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.

BY Sharmila Das  |  Jun 20, 2018  |  comments ( 0 )  | 

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava  |  Jun 07, 2018  |  comments ( 0 )  | 

HP Inc. ties-up with watch licensing partners

The watches will range from 195 USD to 325 USD and will be sold in the US, Canada, the UK, Spain, Germany and the Netherlands.

BY Indian Retailer Bureau  |  Oct 14, 2016  |  comments ( 0 )  | 

Mandhana Industries asks PE investors to offload 5-10% in retail biz

Mandhana has recently forayed into the retail sector after it acquired a licnece for the brand Being Human from Salman Khan Foundation.

BY Indian Retailer Bureau  |  Sep 29, 2016  |  comments ( 0 )  | 

This is why brand licensing is the latest sweet spot for established brands

Brand licensing not only helps the manufacturers of the licenseesí position themselves in the market, it also enable them to address the issue of credibility.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

Xilam names Indian representative for Oggy and the Cockroaches

Xilam has appointed Dream Theatre to serve as the licensing agent in India for its childrenÔŅĹs series Oggy and the Cockroaches.

BY Gargi Bhardwaj  |  Sep 19, 2016  |  comments ( 0 )  | 

A lot more play beyond cartoon in Back-to-School licensing

Once flooded by characters from popular entertainment channels, the back to school range is now witnessing a diverse set of IPs all set to tap into the market of kidís school supplies.

BY Gargi Bhardwaj  |  Sep 14, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

Action footwear paving way with brand licensing

The way fashion is coming to everything you are doing, has made fashion appeal mandatory for products.

BY Gargi Bhardwaj  |  Sep 12, 2016  |  comments ( 0 )  | 

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Letís see how brands are delighting consumersí senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

The name game: Licensing reshaping kitchenware industry

Once functional and driven by necessity, the Indian kitchenware industry has become modish now and is projected to reach Rs 55 billion plus by 2020. Letís see how brands are delighting consumersí senses through licensing in this segment.

BY Gargi Bhardwaj  |  Sep 08, 2016  |  comments ( 0 )  | 

Flying Jatt to sweep retail shelves through licensing

The wide range of merchandise, comic book and game are all elements that help A Flying Jatt reach a wider audience across mediums.

BY Gargi Bhardwaj  |  Aug 26, 2016  |  comments ( 0 )  | 

Black White Orange is Paramount Picturesí licensing agent for India

As the licensing agency, Black White Orange will play the role of establishing, growing and expanding the consumer products business of Paramount Pictures in India.

BY Gargi Bhardwaj  |  Aug 24, 2016  |  comments ( 0 )  | 

Myntra shows interest in Hrithik Roshanís HRX; buys 51% stakes in the brand

This strategic investment is a first of its kind in the industry, wherein a celebrity-incubated brand has aligned with a leading e-fashion retailer in an equity model.

BY Indian Retailer Bureau  |  Aug 12, 2016  |  comments ( 0 )  | 

Mickey Mouse hops on to ONLYís limited edition collection

The collection will consist of tops, crop tops, skirts, pants and many more outfits, especially designed for the women of modern era.

BY Gargi Bhardwaj  |  Aug 11, 2016  |  comments ( 0 )  |