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Showing 1 - 15 Articles out of 71

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

5 mandatory steps to design and start a robust B2B e-commerce website

The B2B online portals are ideal for the business owners who want to make it easier for the other business owners. The specific measures taken for the easement of putting an order by a business introduced in the form of an online platform is saving a lot

BY Madhushree Chowdhary  |  Jun 04, 2018  |  comments ( 0 )  | 

How brick & click is winning retail world?

Retailtainment or fun while shopping is still valid but now it has to be backed with digital experience

BY Guest author  |  May 19, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

Digital Marketing Tips for Retailers

The Indian retail industry accounts for over 10 per cent of the country's Gross Domestic Product (GDP) and around 8 per cent of the employment.

BY Nibedita Mohanta  |  Aug 21, 2017  |  comments ( 0 )  | 

A winning Attiitude

Attiitude aims to be the top player in the Indian alternative menswear fashion within a year.

BY Payal Gulati  |  Mar 03, 2017  |  comments ( 0 )  | 

Laundry is favoured as a profitable business

The laundry business is in demand. It is just a click or call away to end your daily struggle with dirty laundry.

BY Joyshree Saha  |  Jan 04, 2017  |  comments ( 0 )  | 

Adidas hits the bull’s eye in profit making

The Adidas brand itself, famed for its three-striped logo, saw global sales jump 20 percent, driven by strong demand for its retro-inspired Adidas Originals trainers and its Adidas neo urban fashion line.

BY Indian Retailer Bureau  |  Nov 04, 2016  |  comments ( 0 )  | 

Why family based jewelers are branching out

India has become a brand conscious market for apparel and accessories. The trend has slowly influenced the jewellery industry too.

BY Joyshree Saha  |  Nov 02, 2016  |  comments ( 0 )  | 

How are eRetailers gearing up for the 'Very Merry' festive season sale?

Unlike last year, this year's festive season is going to be a mega bonanza and thus many eRetailers have already started hiring more people in order to stand straight on the splurging demand during the tenure.

BY Sahil  |  Sep 16, 2016  |  comments ( 0 )  | 

$1.42 bn worth of eComm investment in 2016. Top 5 eRetailers who stole the show

With much coherent retail and eRetail policies, advancements in FDI norms and rising preference of digital shopping, eCommerce in India is heading towards its unpredictable best.

BY Sahil  |  Sep 13, 2016  |  comments ( 0 )  | 

Snapdeal goes for a revamp; floats its new logo

The current war over dominating the online marketplace between Flipkart and Amazon India has also hampered the business of Snapdeal to a great extent.

BY Indian Retailer Bureau  |  Sep 12, 2016  |  comments ( 0 )  | 

The toughest problem that the retailers are facing in terms of brands is counterfeiting: Raghu Pilaka

According to Mint 2014 report, the Indian market for fake luxury labels, including handbags, watches and perfumes, is growing at twice the growth rate of genuine luxury products.

BY Sunil Pol  |  Sep 07, 2016  |  comments ( 0 )  | 

5 reasons why fashion is best bet for licensing

The chase to offer newness and exclusivity has made the brands seek out newer ways to tap the section of super-consumers and this is where brand licensing comes into play.

BY Gargi Bhardwaj  |  Jun 07, 2016  |  comments ( 0 )  | 

Scavin reveals true reason behind sluggishness in eyewear licensing

In a candid conversation with Retailer, Nitin Grover, Managing Director for the brand shares the insight about licensing in eyewear industry and what is leading to sluggishness in here.

BY Gargi Bhardwaj  |  May 19, 2016  |  comments ( 1 )  |