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Loyalty Programme

Showing 1 - 15 Articles out of 425

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author  |  Oct 24, 2018  |  comments ( 0 )  | 

How Walmart India is banking on private labels?

Walmart which primarily operates as wholesaler in India has two private labels in its portfolio including Right Buy, Member's Mark.

BY Shipra Srivastava  |  Oct 10, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

Why personalization is the base for customer experiences?

According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.

BY Indian Retailer Bureau  |  Sep 29, 2018  |  comments ( 0 )  | 

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan  |  Sep 27, 2018  |  comments ( 0 )  | 

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau  |  Sep 27, 2018  |  comments ( 0 )  | 

Top 5 tips to empower retail store!

With empowered stores, retailers can not only meet the immediate needs of customers but also build a long-term relationship.

BY Shwetha Satyanarayan  |  Sep 24, 2018  |  comments ( 0 )  | 

How fashion retailer Globus is accelerating its growth strategy?

Deploying SAP HANA Enterprise Cloud will also help Globus benefit from insights into operational data to empower store staff with contextual details

BY Indian Retailer Bureau  |  Sep 19, 2018  |  comments ( 0 )  | 

How to connect with customers?

In addition to donating all its proceeds from its Charity Pot lotion;hosts in-store demonstrations that support the brand’s commitment to environmental conservation, animal welfare, and human rights.

BY Shwetha Satyanarayan  |  Sep 04, 2018  |  comments ( 0 )  | 

Five tips to empower retail store!

The top three stores in our mystery study include Nordstrom Men’s, Bloomingdales, and Adidas, create unique and compelling physical spaces.

BY Indian Retailer Bureau  |  Aug 29, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.

BY Shipra Srivastava  |  Jul 27, 2018  |  comments ( 0 )  |