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Loyalty To Company

Showing 1 - 15 Articles out of 278

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan  |  Jun 21, 2018  |  comments ( 0 )  | 

How online retailers are nudging users towards impulse purchases?

When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.

BY Guest author  |  Jun 19, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How to make tier II cities retail ready for the future?

For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.

BY Shwetha Satyanarayan  |  Jun 07, 2018  |  comments ( 0 )  | 

Top five insights for retailers from the Meeker report

The article presents top learning for retailers from Venture capitalist Mary Meeker.

BY Shipra Srivastava  |  Jun 05, 2018  |  comments ( 0 )  | 

Promod, French boutique brand to launch its online retail store in India

By 2025 Promod plans to be the top fashion brand with more than 100 retail doors.

BY Shipra Srivastava  |  Jun 04, 2018  |  comments ( 0 )  | 

Best marketing strategies for FMCG products in India from the leading brands

These are the multimillion names that can are altering the retail industry with their innovative marketing strategies

BY Madhushree Chowdhary  |  May 19, 2018  |  comments ( 0 )  | 

How Retail Malls Are Gearing Up To Compete against E-commerce?

The exponential growth in the e-commerce sector has left many mall heads baffled in the race of staying relevant to modern consumers.

BY Shipra Srivastava  |  May 04, 2018  |  comments ( 0 )  | 

IReC 2018 witnesses great participation from Industry leaders!

The two day- long conference was revolved key topics in retail included omnichannel, eretail, payments and global brands.

BY Shipra Srivastava  |  Apr 20, 2018  |  comments ( 0 )  | 

Omnichannel - The Future of Retail

Omnichannel emerged when Best Buy in the US realised it could not beat Walmart just on price and had to differentiate itself from Amazon.

BY Guest author  |  Apr 12, 2018  |  comments ( 0 )  | 

Can Camcommerce create a deep impact in today's retail industry

Tech trends in retail change with seasons. After phygital, click & collect, conversational commerce and even video commerce, cameracommerce is the new kid on the block. Can this new process of click, look, buy change the future of shopping? Let's find out

BY Shwetha Satyanarayan  |  Apr 03, 2018  |  comments ( 0 )  | 

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author  |  Mar 31, 2018  |  comments ( 0 )  | 

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan  |  Mar 31, 2018  |  comments ( 0 )  | 

How Ease of Conducting Digital Transactions is Transforming the Retail Experience of Indian Consumers?

With events such as demonetisation, growing digital maturity, and the heavy thrust on digital India, the focus on digital payments has increased in case of offline shopping.

BY Shipra Srivastava  |  Mar 20, 2018  |  comments ( 0 )  | 

The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising

The offline retail stores need to enhance customer engagement using these patterns to deliver better experiences in store.

BY Guest author  |  Mar 13, 2018  |  comments ( 0 )  |