loyalty-to-company - Retail News India

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |

Human Intelligence the future of AI?

Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.

BY Shwetha Satyanarayan | Jul 11, 2018 | comments ( 0 ) |

Capgemini research reveals consumers are embracing AI

These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec

BY Indian Retailer Bureau | Jul 10, 2018 | comments ( 0 ) |

An analysis of the e-commerce growth in India

Growth will be aided by several factors including rising internet penetration, drop in data access costs, shift to smart phones, flow of credit to consumers and micro enterprise increase in domestic consumption, affluent middle-class and rising income and

BY Guest author | Jul 05, 2018 | comments ( 0 ) |

How Apple, Lush are harnessing customer first approach in the changing world?

Global retailers such as Lush, Apple, Ernster amongst others focusing on customer first approach not only to win laurels but also to improve business.

BY Shipra Srivastava | Jul 04, 2018 | comments ( 0 ) |

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan | Jun 26, 2018 | comments ( 0 ) |

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan | Jun 21, 2018 | comments ( 0 ) |

How online retailers are nudging users towards impulse purchases?

When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.

BY Guest author | Jun 19, 2018 | comments ( 0 ) |

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author | Jun 08, 2018 | comments ( 0 ) |

How to make tier II cities retail ready for the future?

For long, metro cities and tier I cities have been on the maps of retailers and mall developers looking to expand and grow. Over the decade, however, the scenario changed with increasing lease rentals in metro malls.

BY Shwetha Satyanarayan | Jun 07, 2018 | comments ( 0 ) |

How to make tier II cities retail ready for the future?

Industry experts have announced that cities like Lucknow, Nagpur, Kochi and Jaipur will be the next retail hubs. But what does it take to make these cities retail ready? Shwetha Satyanarayan finds out.

BY Shwetha Satyanarayan | Jun 07, 2018 | comments ( 0 ) |