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Making Brands A House Hold Name

Showing 1 - 15 Articles out of 2385

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan  |  Jun 21, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Pepperfry aims to be profitable in the next 12-18 months

The company is also looking to grow its footprint in tier II cities.

BY Shipra Srivastava  |  Jun 20, 2018  |  comments ( 0 )  | 

How GST Suvidha franchises relieving burden of small traders?

GST SuvidhaKendras help SMEs file their returns and make tax payments without having to invest in the necessary IT infrastructure.

BY Guest author  |  Jun 19, 2018  |  comments ( 0 )  | 

How online retailers are nudging users towards impulse purchases?

When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.

BY Guest author  |  Jun 19, 2018  |  comments ( 0 )  | 

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

Four ruling trends from the Internet industry

Research agency Redseer has come up with its monthly survey highlighting top trends from the consumer Internet industry.Here are sneak peek on those..

BY Indian Retailer Bureau  |  Jun 18, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

How the Indian fitness industry is poised for massive growth in the future?

The fitness industry in India is largely unorganised and lacks a definite structure to differentiate between diverse product and service segments.

BY Guest author  |  Jun 14, 2018  |  comments ( 0 )  | 

Can AI and Big Data Analytics remodel Retail

With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.

BY Guest author  |  Jun 13, 2018  |  comments ( 0 )  | 

Shoppers Stop announces appointment of Rajiv Suri as its Managing Director & Chief Executive Officer

Karunakaran M, appointed as Chief Financial Officer along with other key changes to the Board of Directors

BY Shipra Srivastava  |  Jun 11, 2018  |  comments ( 0 )  | 

Refurbished propagates phone market in India

Particularly in India, since past few years, the refurbished phone market has been flourishing due to the factors like affordability and shorter upgrade cycle of such phones.

BY Guest author  |  Jun 11, 2018  |  comments ( 0 )  | 

This is how you can serve conscious customers

So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?

BY Shwetha Satyanarayan  |  Jun 11, 2018  |  comments ( 0 )  | 

William Penn partners with Faber-Castell, eyes expansion

To be noted, India has 260 mn registered students, 1.5 mn schools and 8 lakh colleges. In the next three years it is an estimate that about 1 lakh schools will open in India, so the opportunity for writing instruments is high in India.

BY Sunil Pol  |  Jun 08, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  |