Indian brands certainly have global aspirations but fail to address tastes of a global audience. A lot of our apparel brands design keeping in mind the Indian consumer and what would sell in India.
After a lull of 2-3 years the Indian retail industry and the consumerism within is back on the track. The organised retail outlets and malls have seen a spectacular rise in numbers.
Luxury is taking a back seat as bridge to luxury (BTL) brands come to the forefront. BTL brands are garnering the spotlight and becoming a retailers' favourite.