marketing

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author | Nov 15, 2018 | comments ( 0 ) |

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author | Nov 14, 2018 | comments ( 0 ) |

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author | Oct 29, 2018 | comments ( 0 ) |

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau | Oct 26, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author | Oct 24, 2018 | comments ( 0 ) |

How Instagram is changing fashion retailing?

Intagram is changing fashion industry and becoming a launch platform for many budding fashion designers.

BY Shipra Srivastava | Oct 18, 2018 | comments ( 0 ) |

How Taobao is helping SMEs in Kashmir?

Li is one of the first Chinese sellers to use live streaming to help revive hand crafted cashmere wool scarves in her home market.

BY Shipra Srivastava | Oct 11, 2018 | comments ( 0 ) |

How mSFA technology is leading the change to drive better productivity in retail industry?

mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.

BY Indian Retailer Bureau | Oct 08, 2018 | comments ( 0 ) |

How healthy 'Snacking' items are changing retail shelves?

The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.

BY Tanya Krishna | Oct 06, 2018 | comments ( 0 ) |

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau | Sep 27, 2018 | comments ( 0 ) |