Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Digital influencers are the new breed of marketers who have brought 360 degree shift in traditional approach adopted by brands when it comes to brand promotion.
Performance marketing is a platform that consolidates data from all retail and affiliate platforms of a brand an ecommerce site or an affiliate program and centralizes the data
The shopper behavioral & lifestyle landscape is shifting, user expectations are high. Gone those days when personalized, relevant content was exclusivity, its basic hygiene now.
A good business opportunity is created by a combination of genuine product or service, timely deliveries, maintaining the quality, appropriate pricing and more.
Affiliate marketing site CashKaro has collaborated with 1200 e-retailers including many category leaders like Flipkart,Amazon, etc. and may collaborate with off-line retailers shortly.
The invention of smartphones has already replaced desktops to a greater extent. Few years ago, sending sms and emails through mobile devices was a tedious task, but today mobile phone in hand is the most convenient way toperform activities. .
Succeeding in the multi-channel flurry is difficult unless planned to perfection. Here are a few strategic insights that would be helpful for corporates eager to make a viable campaign.
Today air purifiers have become an emerging category in India market. With growing awareness and rise in pollution online retailers, chemists and now even the retail shops started selling air purifiers.
The most talked about realty portal, Housing.com, has announced roll out of a new product that will offer marketing and branding solutions to the real estate developers.
Digital payment solutions firm Mobikwik will spend about Rs 100 crore on marketing and advertising over the next few months to expand the user base of its mobile wallet services in the country.
Country's largest carmaker Maruti Suzuki India on Thursday appointed RS Kalsi as head of domestic marketing and sales following the resignation of Mayank Pareek from the company.