Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series.
As per…
Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director.
Adler’s appointment will…
Fisher-Price, the wholly owned subsidiary of Mattel, together with pop singer Shakira and her Barefoot Foundation has introduced a new parenting app…
Singer Lady GaGa is teaming up with Mattel to launch her very own doll based on the firm’s Monster High line.
GaGa’s sister and costume designer…
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8-9 October 2024, Yashobhoomi, India International Convention and Expo Centre (IICC), New DelhiIndian Restaurant Congress is a premium event in India's food and beverage sector, dedicated to advancing the restaurant industry through knowledge sharing and networking.
29-30 Nov 2024, Jio World Convention Centre, BKC, MumbaiEmbark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.
29-30 NOV 2024, Jio World Convention Centre, BKC, MumbaiThe focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.
Mattel, Inc. the brand popular for Barbie. has yet again made it to headlines as the Fisher-Price® Bright Beats Dance & Move BeatBo received the…
Two of the largest toy manufacturers - Hasbro and Mattel are likely to merge, suggests a report by Bloomberg. Both the groups have been engaged in…
Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line.…
Mattel, Inc. will continue to be the toy licensee for Disney Pixars ‘Cars’ franchise, courtesy the extension of a prior relationship with Walt Disney…
The licensing and brand merchandising industry has numerous issues just like the rest of retail industry. The good part is that this industry is at…
As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up…
Gingercrush.com, the new on-demand retail platform owned by Swadesh Essfil Pvt. Ltd., celebrates the successful completion of fifty days while giving…
The new age marketing technique that is gripping the retail industry is that of associations with the movies. Lately a lot of such associations have…
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