mattel Latest Articles, Market stories and Information

Mattel to diversify into graphic novels with Barbie franchise

Diversifying its presence, Mattel has partnered with American publisher Papercutz to create Barbie franchise inspired graphic novel series. As per…

By - Indian Retailer Bureau
May 16, 2016 / 2 MIN READ

Interior designer Jonathan Adler Joins Fisher-Price

Fisher-Price, a subsidiary of Mattel, has appointed designer and author Jonathan Adler to the role of creative director. Adler’s appointment will…

By - Gargi Bhardwaj
Apr 06, 2016 / 2 MIN READ

Fisher-Price, Shakira Launch App for new parents

Fisher-Price, the wholly owned subsidiary of Mattel, together with pop singer Shakira and her Barefoot Foundation has introduced a new parenting app…

By - Gargi Bhardwaj
Mar 09, 2016 / 3 MIN READ

Lady GaGa become buddy with Mattel to launch Monster High doll

Singer Lady GaGa is teaming up with Mattel to launch her very own doll based on the firm’s Monster High line. GaGa’s sister and costume designer…

By - Indian Retailer Bureau
Feb 18, 2016 / 2 MIN READ

Event & Sessions

Explore Upcoming Events And New Age Agendas

IReC 2024

29-30 Apr, Hotel Sheraton Grand, Bengaluru

Launched in 2014, the Industry of Retail & eCommerce Summit has seen many years of growth, evolution and transition.
D2C INDIA 2024

29-30 Apr, Hotel Sheraton Grand, Bengaluru

Setting in Motion the New Commerce Revolution as the biggest and widest D2C community will gather in 2024.
Franchise India 2024 Delhi

18-19 May, (IICC) India International Convention and Expo Centre, Delhi, India

Meet 500+ franchisors across diverse industries, network with 40,000+ verified buyers, and gain insights from the startup community.
India EV Show

29-30 June, Hall No. 3, Chennai Trade Centre, Chennai

The INDIA EV SHOW's 4th edition is a Premier Show & Exhibition, sparking innovation and forging connections between emerging Startups and established heavyweights in the electric mobility arena.
FROEXPO Chennai

29-30 June, Hall No. 2, Chennai Trade Centre, Chennai

India’s premier and most trusted Business & Tradeshow is back in Chennai to provide a platform for highly evolved prospects, qualified investors, entrepreneurs from across India, neighbouring countries and delegations from other parts of the world.

Mattel wins Toy of the Year Award for Fisher-Price? BeatBo

Mattel, Inc. the brand popular for Barbie. has yet again made it to headlines as the Fisher-Price® Bright Beats Dance & Move BeatBo received the…

By - Gargi Bhardwaj
Feb 15, 2016 / 3 MIN READ

Mattel & Hasbro likely to create merger

Two of the largest toy manufacturers - Hasbro and Mattel are likely to merge, suggests a report by Bloomberg. Both the groups have been engaged in…

By - Gargi Bhardwaj
Feb 09, 2016 / 2 MIN READ

Mattel finally eradicates stereotyping of Barbie

Doing away with the stereotype, Mattel has added curvy, tall and petite Barbie dolls in collection, as it expands its Barbie Fashionistas doll line.…

By - Gargi Bhardwaj
Jan 29, 2016 / 3 MIN READ

Mattel to continue making ?Cars' for Disney

Mattel, Inc. will continue to be the toy licensee for Disney Pixars ‘Cars’ franchise, courtesy the extension of a prior relationship with Walt Disney…

By - Gargi Bhardwaj
Jan 27, 2016 / 3 MIN READ

5 speed breakers for Indian Licensing Industry

The licensing and brand merchandising industry has numerous issues just like the rest of retail industry. The good part is that this industry is at…

By - Gargi Bhardwaj
Jan 25, 2016 / 5 MIN READ

Warner Bros signs licensees for Batman vs Superman: Dawn of Justice

As the bell is ringing for upcoming movie Batman vs Superman: Dawn of Justice for its release in March, Warner Bros. Consumer Products has grared up…

By - Indian Retailer Bureau
Jan 25, 2016 / 2 MIN READ

Gingercrush offers 50% sale on 50 days celebration

Gingercrush.com, the new on-demand retail platform owned by Swadesh Essfil Pvt. Ltd., celebrates the successful completion of fifty days while giving…