With continuous innovations that have been coming around within the spring mattress segment, it is sure to elevate the customer experience while catering to the comforts of the future.
In the last five years, the unorganised sector has grown with the CAGR of around 9 percent in terms of value which is way slower than that of the organised sector, which grew by 17 percent in the last 5 years
With a value of over Rs 10,000 crore, the Indian mattress industry is growing rapidly thanks to the pandemic and an increasing awareness of sleep health benefits among consumers.
In the post-COVID scenario, many D2C brands have brought meaningful innovations in the sleep and home solutions space and built deep customer relationships across multiple channels.
Mattress industry may get silver lining over this dark cloud, impacts are visible on the retail sector but the silver lining has shown some hope through e-commerce.
Urban Ladder, which forayed into the mattress segment in April last year, claims to witness an exponential 30 percent month-on-month growth in addition to doubling its sale in last quarter.
American premium mattress manufacturer, Spring Air is all set to invest Rs 100 crore in the coming two years to open 100 exclusive brand outlets across India, says a PTI report.