The primary cause of this increase in the number of shopping channels is their mobile capabilities; their ubiquity has opened up a plethora of new opportunities for retailers to market and to engage with their consumers.
With numerous options being available to a consumer the concept of brand loyalty is becoming redundant. Access to information should be easy and the unavailability of the same should not be a reason for the particular work to stop.
Whether it's using a tablet in a brick-and-mortar store or enabling sales through a mobile website, businesses across a wide range of industries are seeking solutions to help them adapt to a mobile-obsessed world.
Today's consumer has changed; he is very busy, impulsive, online and connected. This has created a whole new world of opportunity for enterprises that are customer centric and focus on its delivery of promise to the consumer.