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As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.
Blame the new definition of fashion but this coming year we can expect to see a lot more people wearing athleisure wear in places from office to parties.
It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.
Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.
Womens apparel, which accounted for Rs 1 lakh crore of the Rs 2.6 lakh crore apparel market in 2015, is growing at 11 per cent CAGR, while the branded segment is clocking a 20 per cent growth, the report said.
Retailers like amante with strong foothold of 1500 outlets pan India and dedicated online channel is set to carve a niche in this evolving category of women‚Äôs innerwear.
The on-going and exponentially growing trend of licensed fashion merchandise is no surprise, given the abundance of entertainment content, the ardent fan base, penchant for brands or labels and increasing internet penetration.
The newly launch store offers the best of Amante's inner wear for women and the company is aggressively planning to open 30 more store across the country.
Arvind Lifestyle Brands, which is in a long- term franchise agreement to bring American speciality retailer GAP to India, opened the second GAP store in the country, in Bengaluruís Orion Mall.
Hunkemoller, Europe's premium lingerie brand recently showcased its sought-after urbane collection at The Apartment, Palladium Hotel, Mumbai giving a glimpse into the beautiful world of lingerie.
Fashionara brings leading handbag designer Anna Luchini's designs and Christian Lacroix watches to India
Leading e-fashion mall recently announced the launch of Anna Luchini handbags for the first time in India.Along with watches for women from leading French label Christian Lacroix..
Japanese premium lingerie brand is all set to invest Rs 100 million (Rs 10 crore) to enter the Indian innerwear market, which is estimated to be worth Rs 170 billion.