How start-up merchandise companies are driving more sales?
4Min Read
Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.
merchandise
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How brands such as Voonik are winning customers?
2Min Read
Product assortment is one of the important factors in gaining and retaining the existing customer base for retailer. Keep in mind, wide product assortment is not always the way to win the market.
Mahindra Retail brings American brand Carter's Inc. to India
2Min Read
America's leading brand of children's clothing, gifts and accessories to be available at BabyOye stores across India
Nutrition merchandise popping up in pharmacies
4Min Read
Changing lifestyles have pushed the demand of nutritious supplements, which are increasingly seen stocked in the pharmacies nowadays.
Online marketplace Shopclues expects Rs 1,500 cr merchandise volume in FY15
1Min Read
Buoyed by the robust growth in e-commerce market in India, online marketplace Shopclues expects its gross merchandise value (GMV) to hit Rs 1,500 crore for the current fiscal ending March 2015.
Indian spirituality merchandise a hit in exports
2Min Read
Westerners are now lapping up spiritual merchandise through e-commerce platforms, as India is becoming a global spiritual destination say experts.
Enhancing customer experience
3Min Read
Next generation customer experience will help retailers score big
MTV captivates youth through merchandise
2Min Read
Through merchandising, MTV generates 8-9 per cent of total revenue.
Restaurants' stint with merchandise
3Min Read
Restaurants have made most of this marketing strategy during the World Cup fever and now with the on-going IPL Season 4 matches, this marketing strategy is bound to hit bull's eye yet again!
Coping in the current economic environment
2Min Read
Retailers in India have showed their diligence in combating market slowdown. Some effective strategies really helped the withstand the downturn.
Format your way to success
4Min Read
With significant growth in the retail industry and a bright future ahead, a large number of aspirants are exploring the opportunity of taking up retail as a career option. We highlight various successful and viable retail formats in India.
Movie makers take the merchandising way
3Min Read
Hindi movies have always been a great source of inspiration. Till recently, movie makers were not aware of the significance of the popularity of the designs and merchandise used in the movies as a source of revenue. Read on to know more.
Merchandising marvels
2Min Read
Planning merchandise for a store is a cumbersome task for a retailer. If you're having a hiccup planning the right merchandise mix, then here are few key considerations which will ease this process for you.
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