Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.
Product assortment is one of the important factors in gaining and retaining the existing customer base for retailer. Keep in mind, wide product assortment is not always the way to win the market.
Buoyed by the robust growth in e-commerce market in India, online marketplace Shopclues expects its gross merchandise value (GMV) to hit Rs 1,500 crore for the current fiscal ending March 2015.
Restaurants have made most of this marketing strategy during the World Cup fever and now with the on-going IPL Season 4 matches, this marketing strategy is bound to hit bull's eye yet again!
With significant growth in the retail industry and a bright future ahead, a large number of aspirants are exploring the opportunity of taking up retail as a career option. We highlight various successful and viable retail formats in India.
Hindi movies have always been a great source of inspiration. Till recently, movie makers were not aware of the significance of the popularity of the designs and merchandise used in the movies as a source of revenue. Read on to know more.
Planning merchandise for a store is a cumbersome task for a retailer. If you're having a hiccup planning the right merchandise mix, then here are few key considerations which will ease this process for you.