merchandising

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author | Jun 18, 2018 | comments ( 0 ) |

How start-up merchandise companies are driving more sales?

Companies such as Campus Sutra, Alcis Sports, The Souled Store are craving their niches in offering official merchandise with seasonal touch at decent price points.

BY Shipra Srivastava | Jun 07, 2018 | comments ( 0 ) |

Top 5 retail visual merchandising strategies from the industry stalwarts

The compound annual growth rate (CAGR) of the Indian retail industry clearly depicts an overwhelming growth of 10% every year. If every piece falls in the right place then India will surpass the capabilities of China by the end of 2025.

BY Madhushree Chowdhary | Jun 01, 2018 | comments ( 0 ) |

What machine learning can bring to the e-commerce sector

Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.

BY Guest author | May 29, 2018 | comments ( 0 ) |

5 Brands Adapting the Retail Makeover Strategy!

Retail marketing has become very competitive and so it is very important for brands to adapt and suit the customers delight to stay firm in this run of increasing retailers.

BY Madhushree Chowdhary | Apr 30, 2018 | comments ( 0 ) |

Streamline planogram compliance audits with powerful mobile apps

Planogram compliance auditors play a key role in modern retail. Examine how these external auditors can unlock full benefits of enterprise mobility with mobile container app architecture.

BY Guest author | Apr 23, 2018 | comments ( 0 ) |

How Airports Are Changing The Retail Senario In India?

Today the major airports of the country have substantial area devoted to retail. Perfume, cosmetics and destination merchandise are the largest-selling items at the departure section of the Delhi airport.

BY Guest author | Mar 31, 2018 | comments ( 0 ) |

The Future of Indian Retail Stores: Customer Behaviour, Big Data, and Visual Merchandising

The offline retail stores need to enhance customer engagement using these patterns to deliver better experiences in store.

BY Guest author | Mar 13, 2018 | comments ( 0 ) |

What are the Challenges in Apparel and Textile Sourcing?

Despite numerous challenges, the Indian government is taking various initiatives such as apparel parks in various Indian states to promote indigenous textile industry .

BY Shipra Srivastava | Jan 09, 2018 | comments ( 0 ) |

The Evolution & Growth of Lingerie Market in India

Today, the innerwear segment in India has witnessed unprecedented growth, all thanks to demand of stylish, sensuous and premium quality.

BY Tanya Krishna | Nov 02, 2017 | comments ( 0 ) |

Eyewear Market Eyeing Greater Share in India's Retail Market

Eyewear Industry in India is regaining its dominant position, all thanks to consumer preference and innovation in designs.

BY Tanya Krishna | Oct 29, 2017 | comments ( 0 ) |

How Crocs regained its footprint in India?

Crocs, a leading footwear retailer is one such example which had build the rich network of offline stores in India via franchise model and eventually fall down to zero due to fatuous strategy.

BY Shipra Srivastava | Aug 28, 2017 | comments ( 0 ) |

How Ritu Kumar is powering its merchandising decisions?

The luxury brand will leverage Manthanâ€™s predictive and prescriptive analytics to optimize key assortment, inventory and in-season allocation decisions across channels

BY Shipra Srivastava | Jun 29, 2017 | comments ( 0 ) |

Womens apparel market to overtake mens wear by 2025: Avendus

Womens apparel, which accounted for Rs 1 lakh crore of the Rs 2.6 lakh crore apparel market in 2015, is growing at 11 per cent CAGR, while the branded segment is clocking a 20 per cent growth, the report said.

BY PTI | Jun 27, 2017 | comments ( 0 ) |