Mobile commerce apps that want to win and fend off fierce competition, need to ensure that they are constantly engaging and targeting their users with the right ads.
Although online retail currently contributes only 3 per cent to total retail volume in India, the figure is quickly increasing as last year online retail registered a mammoth growth of 35 per cent.
Leading mobile commerce company, Paytm is aiming to clock $1 billion gross merchandise value (GMV) by March next year on the back of growing smartphone penetration and rising number of customers buying from e-commerce sites.