mobile commerce

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94 pc of Indians Believe Digital Wallets have Made Shopping Easier

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The pandemic has given impetus to the adoption of digital payments in India, and consumers are increasingly embracing innovative ways of transacting using their mobile devices.

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Master Mobile Retargeting to Win the Mobile E-Commerce Game

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Mobile commerce apps that want to win and fend off fierce competition, need to ensure that they are constantly engaging and targeting their users with the right ads.

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Relevance of Omni-channel Strategy for SMBs

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Although online retail currently contributes only 3 per cent to total retail volume in India, the figure is quickly increasing as last year online retail registered a mammoth growth of 35 per cent.

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After Flipkart Lite, Snapdeal launches Snap-lite

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Hitting back its arch-rival Flipkart, eCommerce giant Snapdeal has too announced a lighter version of its mobile website called "Snap-lite".

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Google master to decide mobile friendly sites

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Google's newly launched search engine nicknamed as 'Mobilegeddon' is going to affect mobile compatibility of millions of websites on the web.

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Mobile transaction users to hit 2 billion by 2017: Juniper report

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Over 2 billion mobile phone or tablet users will make some form of mobile commerce transaction by the end of 2017.

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Paytm aims to clock $1 billion GMV by March next year

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Leading mobile commerce company, Paytm is aiming to clock $1 billion gross merchandise value (GMV) by March next year on the back of growing smartphone penetration and rising number of customers buying from e-commerce sites.