Brands and retailers will need to adopt a socially enabled unified platform that helps to connect, promote and transact seamlessly by integrating in-store, mobile, cloud, analytics and social media to boost customer engagement.
The invention of smartphones has already replaced desktops to a greater extent. Few years ago, sending sms and emails through mobile devices was a tedious task, but today mobile phone in hand is the most convenient way toperform activities. .
With numerous options being available to a consumer the concept of brand loyalty is becoming redundant. Access to information should be easy and the unavailability of the same should not be a reason for the particular work to stop.