The growth in the online consumption is attributed to improvement in logistics.This is drastic rise from 108 million consumers who shopped online in the year 2017.
Right investment is very crucial for the growth of retail business. The article sheds light on few important pointers which can help in generating healthy investment.
Brands and retailers will need to adopt a socially enabled unified platform that helps to connect, promote and transact seamlessly by integrating in-store, mobile, cloud, analytics and social media to boost customer engagement.
The e-tailers have started focusing on high-value categories and hence, non-mobile high-value categories like Fashion and FMCG have start taking a backseat.
The shopper behavioral & lifestyle landscape is shifting, user expectations are high. Gone those days when personalized, relevant content was exclusivity, its basic hygiene now.
The implementation of GST with effect from July 01, 2017 is now confirmed, having five months in hands the mobile handset companies should gear up and leave no stone un-turned.
Globally, customers no longer come to a store just to buy goods. It has to be more than that " a break from work or a visit that provides a new experience.
The invention of smartphones has already replaced desktops to a greater extent. Few years ago, sending sms and emails through mobile devices was a tedious task, but today mobile phone in hand is the most convenient way toperform activities. .
According to survey by shopclues.com, as many as two-thirds of the buyers in cities like Hisar and Nashik are ready to pay upfront for mobiles, tablets and laptops.
One of country's well known e-commerce company Flipkart, became the first Indian app to cross the 50 million installs milestone on Google Android Play Store.
With numerous options being available to a consumer the concept of brand loyalty is becoming redundant. Access to information should be easy and the unavailability of the same should not be a reason for the particular work to stop.