This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
The Indian retail market is a complex market owing to the size and population of India. Different consumption patterns exist across the country owing to diverse influences, seasonal and other cultural factors.
Online players like a Xiaomi or Myntra or a First Cry, all opening up brick and motor stores is a sign of retail growth. Therefore, there is a huge opportunity for manpower and training organizations to latch on to this opportunity.
Technology enhancement was yet another topic that was touched at Indian Retail Congress 2017(IReC 2017). Speakers at various points highlight that AI, VR and AR will play pivotal role in enhancing the experience be it online or offline retail.