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While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Suresh Narayanan Chairman & Managing Director, Nestle India is among the leading names to take to the stage at The Indian Retail & eRetail Congress 2018(IReC)
Today it's not just about having an online presence. Big brands are making sure to follow a hybrid retail model wherein they will not only have an online presence, but will also be present offline through physical stores.
n Myntra, Basu will be looking after the finance of the company and with his expert knowledge; company is expecting to channelise its power in the right direction.
Myntra's acquisition of Jabong from Global Fashion Group has led to the creation of India's biggest fashion shopping destination.
With these offline stores, Myntra is planning to explore the market through its own brands such as Roadster, All About You and HRX.
The acquisition of Jabong further strengthens Flipkart Group's position as the undisputed leader in Fashion and Lifestyle segment in India.
Himalaya’s online sales are growing at 70 per cent per year, and it is expected to touch Rs 100 crore by 2018.
Recently, company has been bringing many twists in its business model and also brought back its desktop website after seeing a big decline in sales.
The company expects that its fourth edition of EORS will write a new success story for the organization.
Fashion e-commerce platform Myntra expects a 20-fold jump in daily sales during its 'End of Reason' sale to be held on July 2-3.
Its been almost a year since Myntra decided to shut its website and go app-only, but looking at the current scenario, the company will re-launch its website from June 1.
This will help the firm to bring back customers, help women shop more on different screens and suit its newly launched furnishing and jewellery categories.