FMCG Marketing: Best Marketing Strategies to Promote FMCG Products in India
India is a hub of FMCG brands. There are huge national and multinational brands catering their products to millions of people and generating immense…
FMCG Brands Reimagining Design and Size
Likewise, people, the retail shelf is also judged by its outward appearance and plays a big role as the moment of an impression that can either…
How to get right data for your business?
Earlier the relevant part of data used to be volume, velocity and variety. By and large, the retailers use to put focus on the volume of data and…
Patanjali is falling short of maintaining a successful supply chain
Patanjali, an Ayurvedic brand of Yog Guru Baba Ramdev, is falling short to fulfill the demand of its retailers. The brand, which recently announced…
Explore Upcoming Events And New Age Agendas
  • Franchise Expo Vishakhapatnam
    19 Oct 2024, Hotel Green Park, Visakhapatnam

    Franchise Expo is a new initiative from Franchise India Holdings Limited, giving a platform to investors, aspiring entrepreneurs, and business owners to conduct one-on-one meetings and discussions with prospective business buyers or partners looking for different business opportunities available in their city to start, manage, and grow their businesses.

  • IReC 2024
    29-30 Nov 2024, Jio World Convention Centre, BKC, Mumbai

    Embark on a transformative journey at the highly anticipated IReC X Labels 2024 event, where the pillars of retail, eCommerce, and licensing converge to shape the future of India's dynamic industry landscape.

  • Franchise India 2024 Mumbai
    29-30 NOV 2024, Jio World Convention Centre, BKC, Mumbai

    The focus of the 2024 event is to get the best of Brands and Business Investors and for brands to get business done by meeting new partners, building advanced business relationships, and gaining new Business insights to help them make bold choices in the year ahead.

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Patanjali eyes for a bounty of Rs 1000 crore as its first project loan
There is no denying the fact that ‘Yoga Guru ’, Baba Ramdev after making waves on the global platform in yoga is ready to take on the corporate…
What's behind the dramatic growth of Patanjali?
I have been reading about the colossal wave of success that Brand Patanjali is riding on. However, it wasn’t until recently that I began to study it…
Mondelez bets on Batman vs Superman
The fast moving consumer goods companies (FMCG) have surely explored big business in the consumer engagement with TV properties, thus leading to some…
How return of Maggi up scaled FII stake in Nestle India?
The total stake of foreign portfolio investors (FPIs) in Nestle India observed a high time growth in the December quarter along with a trust that the…
Government continues to pursue Rs 640 cr suit against Maggi
Despite the much-awaited return of Nestle’s instant noodles Maggi after the Bombay High Court lifted the ban imposed by food safety regulator FSSAI,…
Nestle resumes sale of Maggi noodles
Nitish drove from Ghaziabad to Meerut on Friday to celebrate 'Bhai Dooj' with his sister, and to have Maggi noodles. "She has prepared delicacies of…
Maggi Noodles is back, Nestle ropes Snapdeal for online offers
Finally, Maggi is back! Swizz giant Nestle after getting a clearance nod from the government approved labs has started rolling out masala version of…
Nestle replaces Maggi ads with other commercials,loses around Rs 10 crore
Leading food group Nestle India stands to lose advertising inventory of about Rs 10 crore due to Maggi recall despite its move to air commercials of…
Nestle to strengthen its position in India
Nestle, the FMCG major which is there in India for over 100 years said it would strengthen its presence in diverse segments, reports PTI. The…
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Booming baby food market
According to a new market research report, ‘Global Baby Food Market (2009–2014)’, the global baby food market is expected to be worth US$37.6…