Best marketing strategies for FMCG products in India from the leading brands
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These are the multimillion names that can are altering the retail industry with their innovative marketing strategies
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How to get right data for your business?
3Min Read
Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.
Patanjali is falling short of maintaining a successful supply chain
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Patanjali's fill rates are declining drastically and currently, its products' fill rates are hovering at 40-50 per cent.
Patanjali eyes for a bounty of Rs 1000 crore as its first project loan
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Till now, Patanjali, has generated a revenue of Rs 5,000 crore for the year 2015-2016 and is all set to take on the business giants with an added investment of Rs 1000 Crore.
What's behind the dramatic growth of Patanjali?
2Min Read
Patanjali is making more than just a wave. Its success is based on the fundamental principles of providing healthy alternatives of staples and personal care products.
Mondelez bets on Batman vs Superman
1Min Read
Mondelez - maker of Cadbury chocolates has joined the likes of Hindustan Unilever, PepsiCo and Nestle
Gaurav Nabh appointed as Marketing Director with Koovs.com
1Min Read
Gaurav Nabh has been appointed as a Marketing Director with Koovs PLC, which is a London-listed parent of Indian lifestyle e-commerce venture Koovs.
How return of Maggi up scaled FII stake in Nestle India?
1Min Read
The total stake of foreign portfolio investors (FPIs) in Nestle India observed a high time growth in the December quarter along with a trust that the company would come back strongly after lifting of the ban on its flagship product Maggi
Government continues to pursue Rs 640 cr suit against Maggi
1Min Read
The Government will continue to pursue its Rs 640-crore class action suit filed in NCDRC against Nestle, even after company's instant noodles Maggi have made a comeback.
Nestle resumes sale of Maggi noodles
1Min Read
Maggi lovers are celebrating the return of the popular instant snack after Nestle resumed its sale in several cities ..
Maggi Noodles is back, Nestle ropes Snapdeal for online offers
1Min Read
Swizz giant Nestle after getting a clearance nod from the government approved labs has started rolling out masala version of the popular instant noodle.
Nestle replaces Maggi ads with other commercials,loses around Rs 10 crore
2Min Read
Nestle India stands to lose advertising inventory of about Rs 10 crore due to Maggi recall despite its move to air commercials of Nescafe or KitKat in all advertisement slots booked for the instant noodles brand, broadcasters and media planners say.
Nestle to strengthen its position in India
1Min Read
The company is planning to strengthen its position in health and nutrition. And is also planning to make more investment seeking the growth perspective in the country.
Baby food: Opportunities personified
2Min Read
Young parents in India are also taking to processed foods for their little ones.
Booming baby food market
2Min Read
With the growing use of packaged baby food products by working mothers, baby food market in India is expected to grow rapidly.
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