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Showing 1 - 15 Articles out of 844

How Adidas keeps winning by putting shoppers at the center of its business?

The company announced 24% currency-neutral growth in North America for its brands and reported a 59% increase in ecommerce globally which equated to approximately €1 billion in online sales.

BY Shipra Srivastava  |  Feb 20, 2019  |  comments ( 0 )  | 

How home-grown cosmetics looking at larger market PEI?

Although there is an increase in income but the disposable income is not increasing at the same rate making expensive, high end and trending brands aspirational.

BY Guest author  |  Jan 28, 2019  |  comments ( 0 )  | 

How was 2018 for Indian retail!

The final trend of note in the Indian retail segment last year was the emergence and establishment of experiential retail.

BY Guest author  |  Jan 09, 2019  |  comments ( 0 )  | 

What to expect in 2019 for footwear retail?

The year 2019 will bring new trends and marketing strategies into the picture that will greatly influence the market growth.

BY Guest author  |  Dec 28, 2018  |  comments ( 0 )  | 

How VR is a third Dimension between online and offline?

one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.

BY Guest author  |  Dec 21, 2018  |  comments ( 0 )  | 

5 key areas where Indian retailers can leverage AI

Flipkart is using machine learning (ML) to arrive at a structured address classification system for order deliveries addressing the challenge posed by Indias unstructured postal address systems.

BY Indian Retailer Bureau  |  Dec 18, 2018  |  comments ( 0 )  | 

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

MATTLOOK COSMETICS debuts 6.5 bn Indian Cosmetic & beauty Industry

The Company has set up a R & D and product design centre in Delhi which is responsible for product designing and testing before it hits the market

BY Indian Retailer Bureau  |  Nov 22, 2018  |  comments ( 0 )  | 

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan  |  Oct 29, 2018  |  comments ( 0 )  | 

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau  |  Oct 26, 2018  |  comments ( 0 )  | 

Why ‘smaller’ towns are big players this festive sale season?

This festival season for more reasons than one has been truly belonged to the online shoppers of not Metros, but smaller towns like tier II cities, and even tier III and IV cities.

BY Shwetha Satyanarayan  |  Oct 15, 2018  |  comments ( 0 )  | 

How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava  |  Oct 15, 2018  |  comments ( 0 )  | 

How Walmart India is banking on private labels?

Walmart which primarily operates as wholesaler in India has two private labels in its portfolio including Right Buy, Member's Mark.

BY Shipra Srivastava  |  Oct 10, 2018  |  comments ( 0 )  | 

How healthy 'Snacking' items are changing retail shelves?

The market for savoury snacks in India holds tremendous growth potential, though there always remain few challenges that still need to be addressed on the way forward.

BY Tanya Krishna  |  Oct 06, 2018  |  comments ( 0 )  |