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Showing 1 - 15 Articles out of 197

How Supply Chain is helping retailers in this festive season?

There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.

BY Guest author  |  Dec 06, 2018  |  comments ( 0 )  | 

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

How Taobao is helping SMEs in Kashmir?

Li is one of the first Chinese sellers to use live streaming to help revive hand crafted cashmere wool scarves in her home market.

BY Shipra Srivastava  |  Oct 11, 2018  |  comments ( 0 )  | 

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau  |  Oct 03, 2018  |  comments ( 0 )  | 

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author  |  Aug 27, 2018  |  comments ( 0 )  | 

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author  |  Aug 14, 2018  |  comments ( 0 )  | 

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava  |  Jul 31, 2018  |  comments ( 0 )  | 

Top five small vertical online fashion brands which are blazing with growth!

As per the JFM-18 the small verticals have been able to create a niche by offering good assortment and pushing private labels.

BY Shipra Srivastava  |  Jul 12, 2018  |  comments ( 0 )  | 

This is how retail brands collaborating with restaurants

However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.

BY Shwetha Satyanarayan  |  Jun 27, 2018  |  comments ( 0 )  | 

How Baby Accessory Market Is Booming?

Globally baby fashion accessories market is expected to grow at a CAGR of more than 5% between 2016 and 2020.

BY Shipra Srivastava  |  May 23, 2018  |  comments ( 0 )  | 

Probable Opportunistic Areas for Startups and Entrepreneurs

Entire world turned its focus to India, as soon as India opened its gates to welcome the international market to trade in.

BY Nibedita Mohanta  |  May 11, 2018  |  comments ( 0 )  | 

Is Walmart-Flipkart Deal Really A Threat To Indian Retail??

What this historic deal means for Indian retail in long run.There are many apprehensions lets try to address one by one.

BY Shipra Srivastava  |  May 11, 2018  |  comments ( 0 )  | 

How Retail Malls Are Gearing Up To Compete against E-commerce?

The exponential growth in the e-commerce sector has left many mall heads baffled in the race of staying relevant to modern consumers.

BY Shipra Srivastava  |  May 04, 2018  |  comments ( 0 )  | 

How Indian Entrepreneurs Are Building Shoe Brands With Purpose?

Indian footwear industry is the second largest in the world. Many new entrepreneurs have started reinventing the industry owing to their innovative product offerings.

BY Shipra Srivastava  |  May 01, 2018  |  comments ( 0 )  |