nielsen

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

How to get right data for your business?

Retailers need to keep in mind that all data is not good data. The value of data makes sense when it is actually able to help you in making more informed decisions so the business gets benefitted ultimately.

BY Shipra Srivastava | Oct 03, 2017 | comments ( 0 ) |

How event based activities help the retailers!

Republic Day, Valentines Day, Independence Day, EOSS are few events which generate maximum traction for retailers. As per Nielsen study, event sales contribute to 955 crore in modern trade (for the year ending May 2016).

BY Shipra Srivastava | Jan 20, 2017 | comments ( 0 ) |

Factors responsible for rising failure rate of online grocery startups

The experience of grocery shopping in our country has undergone a huge digital makeover in the form of online grocery service platforms, which have cropped up in recent times to keep up with our fast-paced lifestyle.

BY Guest author | Jun 20, 2016 | comments ( 0 ) |

FreeCharge teams with OYO to strengthens footprint in hospitality sector

With this partnership, Freecharge is further strengthening its partner ecosystem and expanding its footprint in hospitality segment.

BY Gargi Bhardwaj | Jun 02, 2016 | comments ( 0 ) |

Freecharge outnumbers Paytm & Mobikwik to become #1

Freecharge has been christened as the fastest growing digital payments app as per study by Nielsen

BY Gargi Bhardwaj | May 30, 2016 | comments ( 0 ) |

Is acquisition the new Omni-channel strategy?

This also reflects the need for quicker transitions to online channels rather than creating one right from the scratch.

BY Gargi Bhardwaj | May 10, 2016 | comments ( 0 ) |

Mobile fuelling eCommerce in India

Increasing smartphone penetration leading to surge in number of internet users has a lot to say in the restructuring retail scenario.

BY Gargi Bhardwaj | May 09, 2016 | comments ( 0 ) |

Women stay ahead in the race of online shopping: Study

Attractive deals & discounts, hustle free experience, choice of compare prices and COD are some of the driving factors that have propelled online shopping.

BY Indian Retailer Bureau | Apr 12, 2016 | comments ( 0 ) |

Maggi becomes hot favourite in just 4 months

Nestle India Chairman Suresh Narayanan said that Maggi instant noodles, banned for a few months last year, had returned to leadership position in the country,

BY Indian Retailer Bureau | Mar 23, 2016 | comments ( 0 ) |

Mark Eyers takes over as SVP Turner Asia Pacific

Mark Eyers - the kids’ chief content officer at Turner International has been promoted to Senior Vice President of the Asia Pacific division.

BY Gargi Bhardwaj | Jan 11, 2016 | comments ( 0 ) |

Jabong to launch a "Party Store" shop for this celebratory season

Jabong's Party Store-shop will have a wide collection of latest trends styles and will also assist on what and how to wear during the celebratory season.

BY Indian Retailer Bureau | Dec 07, 2015 | comments ( 0 ) |

Coca-cola partners with hyperlocal app Grofers to test Sprite Zero

For the very first time, beverage maker Coca-Cola seems like testing its low-calorie brand Sprite Zero in India on an eCommerce mobile app, Grofers.

BY Indian Retailer Bureau | Nov 23, 2015 | comments ( 0 ) |

Leveraging the Analytics for Fashion eCommerce

Sure you need to spend some money on analytics (technology and people), but it’s going to be less than the price you’ll pay if you don’t know how your business is performing.

BY Guest author | Aug 21, 2015 | comments ( 0 ) |

Mickey goes ‘Desi’

Observing the growth opportunities in the untapped ethnic wear market, popular retailers have joined forces with licensing stalwarts to attract the new age consumers by presenting fusion wear.

BY Indian Retailer Bureau | Jul 04, 2015 | comments ( 0 ) |