Nykaa

These classic matte formulations reflect this glory in a fabulous colour pay-off and old world charm.

Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.

When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.

The Nykaa Beauty Bar, a beauty animation with masterclasses and expert makeovers allows customers a one-on-one interaction with leading brands and products.