The company is said to utilize the proceeds of the fresh issue for improving its brand visibility and awareness, debt repayment, and setting up retail stores and warehouses
Focused on experientials, the signature feature of the store is the 100 sq. foot horseshoe shaped vanity area where customers can touch and feel products for a first-hand experience.
The Nykaa Beauty Bar, a beauty animation with masterclasses and expert makeovers allows customers a one-on-one interaction with leading brands and products.