There are over 12 million small stores in India and account for over 90% share of the Indian F&G market, which is predicted to reach USD 810 Billion by 2020
Today it's not just about having an online presence. Big brands are making sure to follow a hybrid retail model wherein they will not only have an online presence, but will also be present offline through physical stores.
Many retailers believe that connecting with customers via apps is an easy solution and that apps are cost-effective to build. Unfortunately, this is far from the truth.