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Why this festive season is all about customer convenience?

While all major brands are giving out seasonal offers and discounts many big brands have gone a step ahead and have even integrated their gift cards.

BY Shwetha Satyanarayan | Nov 01, 2018 | comments ( 0 ) |

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author | Nov 01, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava | Oct 16, 2018 | comments ( 0 ) |

How Indian retail is finding its ways amid amid ecommerce and malls?

Organised retail penetration expected to reach 10% 2020 against current 7%

BY Indian Retailer Bureau | Oct 03, 2018 | comments ( 0 ) |

How these seven technologies enabled features are changing the retail market?

Internationally technology has been mushrooming for the past decade but in India we can easily say that the past 2 years have been paving the way for the digital era of retail.

BY Guest author | Oct 01, 2018 | comments ( 0 ) |

How gifting solutions are going beyond fashion labels and home items?

The organized gifting market in India is worth a whopping Rs 25,000 croreand the year-on-year growth for the market is estimated at 40-45 per cent

BY Shwetha Satyanarayan | Sep 27, 2018 | comments ( 0 ) |

How marketing automation platforms are transforming Retail Sector?

Online players such as Amazon, Alibaba.com, Lenskart, and Nykaa have started investing in brick-and-mortar stores; offline stores like Max Fashion have made their online presence by launching their websites and apps.

BY Indian Retailer Bureau | Sep 27, 2018 | comments ( 0 ) |

Top 5 tips to empower retail store!

With empowered stores, retailers can not only meet the immediate needs of customers but also build a long-term relationship.

BY Shwetha Satyanarayan | Sep 24, 2018 | comments ( 0 ) |

â€˜Femina FLAUNTâ€™ launches its Fragrance range

Femina FLAUNT, the retail brand by Femina (owned by Bennett, Coleman & Co. Ltd.), launched their Fragrance category at the India Licensing Expo (ILE) 2018

BY Indian Retailer Bureau | Sep 14, 2018 | comments ( 0 ) |

How Indian Retail is driving the Next level of digital engagement?

At an ordinary retail store, bots can easily reduce the work burden of its human counterparts.

BY Shwetha Satyanarayan | Sep 03, 2018 | comments ( 0 ) |

How health supplements are changing conventional retail shelve?

India's health supplement and nutraceutical industry is rapidly growing and is poised to be USD 10 billion industry by 2025.

BY Shipra Srivastava | Sep 03, 2018 | comments ( 0 ) |

IKEA in India- What it means for other players?

Although some furniture makers maintainthereâ€™s no threat in the long run, some agree that there has been immediate response to IKEAâ€™s launch in India and the sales of other players have significantly reduced.

BY Shwetha Satyanarayan | Aug 29, 2018 | comments ( 0 ) |