Most of us talk about omnichannel struggle that brick and mortar retailers face when they try to integrate with their offline store to online. However, the struggle for offline retailers is much bigger in their offline transition.
Presently, the country has about 25 realty developers who are into retail, while back in 2008 this figure was 100. If current scenario remains prevail then by 2020 the country would leave with handful of retail developers.
The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isnt over yet. In fact, the line just gets blurrier.
The global retail scenario is changing dramatically because they are improving and retailers are experimenting more with their store formats. They are effectively designing and managing various strategic levels to enhance the overall customer shopping exp
Many Indian eCommerce companies are building their presence outside of pure play online retail and franchising through a variety of models, to build retail shops, increase brand awareness and acquire more customers.