From presenting a consistent brand experience across all channels to enabling online and offline purchasing options, brands must ensure that customers have access to information about the product and the actual product within minutes.
The way forward for retail will be a blend of brick-and-mortar stores with online selling platforms, with both likely to continue to grow in markets like India.
Based on a customer-centric approach, omnichannel strategies integrate online and offline modes to offer customers a more seamless and enjoyable shopping experience.
Adopting an omnichannel approach to customer communication can help lead the way for retailers to deliver a more seamless and consistent customer experience as the world opens back up.
The world is witnessing digital transformation at a tremendous scale and e-commerce, like any other industry, is expected to move past the hype of QR codes, coupons, and checkout-free stores to provide a more holistic experience to the customers.
Omnichannel entails meeting the demands of customers at every point of contact and offering the same features and functions and experience across channels, regardless of how a buyer chooses to engage.
Ever since the Coronavirus pandemic, the retail and e-commerce sector has witnessed tectonic shifts in terms of commerce and business. Technology continues to disrupt and transform the retail landscape.
Investment in technology is expected to help retailers with analytics, inventory monitoring, and workflow management to optimize overall operations and overcome delivery challenges
A strong social and online following with a vast customer base of loyal customers and large recruitment of new customers each month is a major reason behind the growth
There is alreadyrising consumer expectations regarding omnichannel retail in action. 2020 saw an explosion in curbside and in-person pick-up as consumers sought new ways to shop
Retailers are now forced to deliver the right product at right time to the right customer through Omnichannel strategies as customers like to shop in-store environment but appreciate the convenience of online retail