Retailers who see digital as an integral part of their business will thrive in fashion, while 'big data analytics' clearly has the power to integrate brick and mortar with digital.
Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store or online and get it delivered at their doorstep.
Myntra, has recently inked an exclusive deal with US-based apparel, equipment and footwear retailer, The North Face to sell its merchandise on its portal starting from January 11.
Myntra aims to stablise its top management, which is going through a sway as both key Co-Founders Praveen Sinha and Arun Chandra Mohan left the company last year.
Myntra has clocked a 20X hike in its revenue during the two-day 'End of Reason Sale'. More than 1.5 million units were sold in mere 2 days of sale and the fashion eRetailer acquired 200,000 new customers.
Jabong is all set to come up with its most anticipated 'Happy New You' campaign starting from January 8 with a minimum of 40 percent discount on more than 2 lakh products and upto 60 percent discount of international brands.
As per Snapdeal, one out of every three orders placed on its platform in 2015 was from the 'fashion' category which included products like apparels, footwear and other related accessories.
Jabong's Party Store-shop will have a wide collection of latest trends styles and will also assist on what and how to wear during the celebratory season.