Just like all the other industries, the global beauty industry consisting of skincare, cosmetics, haircare, fragrances, and personal care have been dismayed by the COVID-19 crisis.
Superdry India takes this new step to cater more efficiently to its customers across the country. The website will sell the entire collection that is available across Superdry retail stores in India.
The desire to meet customer demands and expectations is not easy with every constant change in the industry comes new challenges, and these challenges have their own barriers which have to be understood to be resolved.
Most millennial consumers look out for brands they can associate with. They are firm believers in collective individualism; they only crave for brands that will boost their social status in the crowd.
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
Online biggies Amazon, Flipkart and Myntra all have a common thread and it's not their aggressive acquisitions. The etailers have turned to local stores for last leg deliveries and fast expansion.
The growth in the online consumption is attributed to improvement in logistics.This is drastic rise from 108 million consumers who shopped online in the year 2017.
Machine learning can effortlessly quantify buying behavior over and over again, each time digging deeper into trends. In nutshell, it is a powerful tool to recommend what your customers didn't know they wanted.
In a country like India where parents prefer buying cotton made products for their kids, kids belonging to the age group of 8- 14 years contribute maximum to the market share in terms of revenue generation.