How Retail and Social Media Will Go Hand-in-Hand for Growth in 2021
3Min Read
A well-blent mix of both online and offline marketing channels will prove better in elevating the firm's overall sales.
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How Second COVID Wave Changed Consumer Behavior
3Min Read
India's ongoing GDP losses are likely to be approx. $5-10 billion (0.15-0.35 percent of GDP).
How 2021-22 is Turning into an Opportunity for Online Textile Industry
4Min Read
Indian textiles and apparel industry contributed 2.3 percent to the GDP of India, 13 percent to industrial production, and 12 percent to export earnings (as of March 22, 2021)
Virtual Store: The Future of Shopping
3Min Read
Shopping offline is still a trend among people, but virtual stores are the next trendsetters of the social commerce world.
Indian Consumers Prioritize Health and Safety over Discretionary Consumption
1Min Read
With the significant increase in the number of cases, the Indian consumer is seen to cautiously approach the future by prioritizing health safety, preferring online channels for purchases, and choosing to delay large purchases.
The Changing Design Landscape Now Offers Unique Career Opportunities
3Min Read
Contactless and remote working models, digital platforms, and online access have made work locations agnostic, adaptable and resilient.
Growth of E-commerce Volumes in Tier- II, III Cities Outpace Tier I Cities
1Min Read
Volume share of these smaller cities in India's e-commerce market increased to 46 percent in Q4CY20 from 32 percent YoY.
India's Online Smartphone Market Hits Record 45 pc in 2020
1Min Read
Flipkart remained the top online platform with 48 percent share, followed by Amazon which captured 44 percent share.
Boom in Internet Use Prepares Indian Startups to go Public
1Min Read
The rapid growth in the consumer Internet market has led to higher foreign investments, increased employment opportunities and improved standards of living for people.
49 pc Consumers Preferred E-commerce Sites for Shopping
2Min Read
Shopping via e-commerce sites and apps has become a habit for 33 percent e-commerce shoppers and their usage continues despite markets, retail stores and malls being fully functional and open.
Top Online Buys for 2021
2Min Read
People have realised the simple truth that the road to healthy and a beautiful body starts from within
How COVID-19 has forced beauty brands to think online to cope up with these unprecedented times
3Min Read
Just like all the other industries, the global beauty industry consisting of skincare, cosmetics, haircare, fragrances, and personal care have been dismayed by the COVID-19 crisis.
Superdry Launches A Dedicated Website For Indian Consumers
1Min Read
Superdry India takes this new step to cater more efficiently to its customers across the country. The website will sell the entire collection that is available across Superdry retail stores in India.
How to Win Digital Commerce?
2Min Read
The desire to meet customer demands and expectations is not easy with every constant change in the industry comes new challenges, and these challenges have their own barriers which have to be understood to be resolved.
How Companies like ShopX can Leverage the Unorganised Retail Sector to take E-commerce beyond Urban India?
2Min Read
Unorganised retail has a humongous opportunity, which is largely untapped.
How retail brands can win Millennial consumer?
3Min Read
Most millennial consumers look out for brands they can associate with. They are firm believers in collective individualism; they only crave for brands that will boost their social status in the crowd.
E-Retail Market and Trends to watch out in 2020
3Min Read
Deeper penetration of 4G networks and more smartphone users will also spur brands to adopt an offline first strategy
How VR is a third Dimension between online and offline?
2Min Read
one of the retail majors deployed a model analysing the shopping pattern of customers and predicted their chances of Parents-to-be in recent future.
Driving growth in retail through Organised Logistics
4Min Read
Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.
Top 10 innovative online retail concepts which went offline
3Min Read
Brands such as Glossier, Man Repeller amongst others which started as an online blog, became even more popular with the offline foray.
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