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How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Leading research agency Ipsos has compiled the data of top 20 influential brands of India.

BY Shipra Srivastava | Aug 02, 2018 | comments ( 0 ) |

Driving growth in retail through Organised Logistics

Retail, from luxury to e-commerce, is an extremely price sensitive business. Logistics, when utilised smartly, can prove to be a key factor impacting profits.

BY Guest author | Aug 01, 2018 | comments ( 0 ) |

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

Myntra Partners with WebEngage to Power Their User Engagement Strategy

This partnership will provide Myntra with the technological firepower required to enhance their on-site user engagement, create highly-personalized brand experiences at scale and bolster their user retention strategy.

BY Indian Retailer Bureau | Aug 01, 2018 | comments ( 0 ) |

Trends shaping the Indian fashion industry!

In order to tap the emerging opportunities, organisations are deploying unique strategies to penetrate new markets and differentiate their offerings.

BY Shipra Srivastava | Jul 31, 2018 | comments ( 0 ) |

3 tips to have perfect â€˜Size Guideâ€™ for your ecommerce website!

It is important for your customers to experience right size chart. Do bear in mind there is no such thing as one size fits all.

BY Shipra Srivastava | Jul 31, 2018 | comments ( 0 ) |

Four Voice assistantsâ€™ trends that are changing the retail sector

While Alexaâ€™s brains plus Amazonâ€™s retail muscle is a lethal combo for getting high on shopping, the impact voice assistants have are game changing in retail sector at large, here are my top four

BY Guest author | Jul 30, 2018 | comments ( 0 ) |

Move over apps- Hereâ€™s why voice shopping is the next big thing

Experts assert that voice will be the preferred mode of transaction for e-commerce, banking, and payments in the near future.

BY Shwetha Satyanarayan | Jul 27, 2018 | comments ( 0 ) |

How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.

BY Shipra Srivastava | Jul 27, 2018 | comments ( 0 ) |

Self-checkout gets popular, more brands turn to this payment

We bring you some key players who are setting new trend in Indiaâ€™s retail game.

BY Shwetha Satyanarayan | Jul 25, 2018 | comments ( 0 ) |

How small companies can compete with Flipkart and Amazon?

Other than the quality of product or service that is being offered to customers, there are many small things which really create the difference.

BY Shipra Srivastava | Jul 25, 2018 | comments ( 0 ) |

3 Big Business Problems that every e-commerce company is looking to Solve with Machine Learning

Many big e-commerce companies such as Amazon is relying heavily on machine learning to solve many operational hurdles.

BY Shipra Srivastava | Jul 23, 2018 | comments ( 0 ) |

How the role of Blockchain is changing organized retail?

Blockchain technology will also guarantee a more transparent supply chain with consumers having access to all the information to determine whether a product meets their standards.

BY Guest author | Jul 23, 2018 | comments ( 0 ) |