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Peoples Perceptions

Showing 1 - 15 Articles out of 19

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

Is This The Right Time To Do Funding In Retail Business?

By 2020 Indias retail trade is expected to increase by 60% and it’ll catch up US $1.1 trillion.

BY Madhushree Chowdhary  |  May 04, 2018  |  comments ( 0 )  | 

IReC 2018 witnesses great participation from Industry leaders!

The two day- long conference was revolved key topics in retail included omnichannel, eretail, payments and global brands.

BY Shipra Srivastava  |  Apr 20, 2018  |  comments ( 0 )  | 

Why it is so important to have a consistent brand design

With every passing day competition amid the retail businesses is getting bigger and bolder. The need of the hour for brands is innovative brand design, why? Let's find out.

BY Guest author  |  Jan 20, 2018  |  comments ( 0 )  | 

How technology can boost event based sale activities!

The article throws light on how support of technology and software can help retailers convert business during sales. The view is to be shared both with regards to EOSS and Event specific sales like Republic day, Valentines day etc.

BY Guest author  |  Mar 01, 2017  |  comments ( 0 )  | 

Loyalty is no longer about Points; but overall Experience

Customer Relationship Management (CRM) has changed throughout its transformation from being a mere framework to becoming a core business function.

BY Guest author  |  Jan 13, 2017  |  comments ( 0 )  | 

Why encouraging participation of women in food & grocery retail is a good idea?

More than 75 per cent of the shoppers in most such stores happen to be women on a consistent and ongoing basis. They come in, browse, engage, make their choices and then take the final call based on their past experience.

BY Guest author  |  Jul 12, 2016  |  comments ( 0 )  | 

80% of consumers buy denims keeping in mind its quality: IBRM

A report revealed by IBRM says that around 78 percent of denim jeans buying decisions are made keeping in mind its quality and the brand.

BY Indian Retailer Bureau  |  Mar 12, 2016  |  comments ( 0 )  | 

Trends of 2016: Millennial rush, Omni-channel & Social Retailing, and 'Pace' of Retailing

The present study is based on the perceptions, buying behaviour and satisfaction of the consumers in Indian market. The Indian consumers are noted for the high degree of value orientation.

BY Guest author  |  Dec 15, 2015  |  comments ( 0 )  | 

Luxury retail in India – fight or flight of brands?

Luxury brands have been making an entry in Indian retail scenario with high expectations, but finding themselves unable to sustain and succeed in the Indian market, they result in an eventual exit.

BY Guest author  |  Dec 01, 2015  |  comments ( 0 )  | 

Reliance Brands keen on deals to expand brand portfolio

Reliance Brands , a part of the Reliance Industries Group, is on the look out for partnerships, which will help expand the portfolio of brands that it offers through joint ventures and master franchise arrangements..

BY Indian Retailer Bureau  |  Oct 27, 2015  |  comments ( 0 )  | 

Nutrition merchandise popping up in pharmacies

Changing lifestyles have pushed the demand of nutritious supplements, which are increasingly seen stocked in the pharmacies nowadays.

BY Niharika Verma  |  Jul 07, 2015  |  comments ( 0 )  | 

Brand India has taken a hit in past 2-3 years, says Martin Sorrell

Martin Sorrell said 'Brand India' has suffered due to events of the past 2-3 years.

BY PTI  |  Aug 20, 2014  |  comments ( 0 )  | 

Go Your Own Way!

Partnership break-downs in the retail sector

BY Devangshu Dutta  |  Oct 14, 2013  |  comments ( 0 )  | 

Festivals- Rewriting the rules of retail

Festive offers have become the indispensable part of Indian festivals, but do they actually work?

BY Shipra Srivastava  |  Aug 20, 2013  |  comments ( 0 )  |