FMCG Brands Reimagining Design and Size
4Min Read
Packaging is a crucial communication tool in marketing and FMCG packaging has gained huge importance in the last few years as compared to earlier.
PepsiCo
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Budget 2021 to Drive Consumption and Revive Economy
2Min Read
Considering the challenges at hand in the face of the pandemic and the slowdown pre-Covid, the budget is well balanced, focusing on key measures including a clear spending focus on health care, vaccination and development of physical infrastructure.
PepsiCo determined to turn healthy by 2017
1Min Read
PepsiCo has taken initiatives to make the product more appealing for Indian taste palette and low cost to fit in Indian family's budget.
Cadbury chocolate maker hires former head of Britannia's sales function
1Min Read
Mondelez India Foods has appointed Hemant Rupani as Director of Sales, India. Rupani, heading the sales function for Britannia industries' breads division is now Asia Pacific leadership team of Mondelez.
Mondelez bets on Batman vs Superman
1Min Read
Mondelez - maker of Cadbury chocolates has joined the likes of Hindustan Unilever, PepsiCo and Nestle
PepsiCo's bottling partner Ravi Jaipuria's promotional venture RJ Corp to start up retail chain J Mart
1Min Read
RJ Corp, promoted by PepsiCo's bottling partner and multifaceted entrepreneur Ravi Jaipuri, is endeavouring into the retail business with a grocery store chain J Mart.
Pepsi forays into phone market with Pepsi P1
1Min Read
Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.
Whirlpool gets ex Pepsico executive on board
1Min Read
Consumer appliances maker Whirlpool has recently appointed former Pepsico employee,Sunil D'Souza on board as a Managing Director of its India operations.
The promise and peril of India's youth bulge
2Min Read
The word 'Millennials' is an important segment for the retail industry. The word itself is very important, for it has increasingly defined one thing that there are no more mass markets.
PepsiCo introduces a refreshing drink with its new 7Up Revive brand
1Min Read
PepsiCo has introduced a new hydrating drink replete with vitamins and electrolytes to beat the summer heat. The 7Up Revive brand is priced at Rs 33 for 500 ml PET bottle in Tamil Nadu and Rs 35 in Kerala and would be gradually introduced in other regions
Pepsico offers chance to fly free with purchase of kurkure
1Min Read
As part of its new marketing campaign for its snack product Kurkure, Pepsico offers a chance to win domestic air ticket this festive season.
Fortune ranks PepsiCo's Indra Nooyi third most powerful woman in business
1Min Read
Fortune said nearly half the women on 'The Most Powerful Women in Business 2014' list run huge companies, which is a record and "all are working hard to transform their businesses."
Women cannot have it all: Indra Nooyi
2Min Read
Indra Nooyi acknowledged that it is difficult to maintain a work-life balance.
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