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Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data
The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.
In 2017, increase in sales reached up to 128% in the weeks leading to Diwali
According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.
Globally it is $100 billion business while in India it is hardly a $200 million business but is expanding at over 40% year over year.
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.
All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.
Although the bespoke clothing segment is mostly unorganized, it has a huge potential waiting to be tapped.
Leading research agency Ipsos has compiled the data of top 20 influential brands of India.