personalisation

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How E-commerce is Helping the Personal Care Industry Flourish

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Personal Care organizations can accumulate information about new clients and keep up data about existing ones to give an exceptional internet shopping experience customized to every client's requirements.

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How D2C Personal Care Brands Are Personalizing Products to Win Consumers

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Globally, the penetration of online BPC in countries like China, the UK, and the US is between 12-18 percent versus under 2 percent in India.

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How Content is Redefining the Future of the E-commerce Industry

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The power of content was realized by enterprises across the globe in 2020 when businesses were forced to switch to the digital mode for survival.

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The Future of Digital Commerce Demystified

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The changing landscape of digital consumption is driving new services and experiences delivered in seconds, leading to digital commerce's growth.

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How Artificial Intelligence is the Future of Retail?

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Consumers can be adventurous when it comes to choosing products or be traditional and stick with their preferred brands.

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Technology to Aid Growth of Beauty Segment in 2021

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The world of technology has changed rapidly in the professional beauty sector.

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Evolving Retail Innovations Continue to Entice Consumers

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The future of retail will be pinned on the growing expansion of the web world.

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Product Customization, Personalisation and Bespoke Offerings To Attract Consumers

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Consumers are likely to be more mindful in their consumption of products, and they are likely to be more thoughtful in their purchase decisions.

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5 Predictions for Retail & E-Commerce Industry in 2021

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The technological disruption in the retail space has made the consumer more connected with devices through online shopping, e-medicines, payments etc.

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Healthy, Natural & Sustainable Product Innovations Appeal to Indian Consumers

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Consumers in India have prioritised health over the last few years, and this focus is fueling growing interest in natural and plant based products.

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New Tech:The Way It's Changing Consumer Purchasing

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Given the increased numbers of e-commerce shoppers this year (a trend that isn't going away any time soon), it's more important than ever to adapt your business to the new tools and strategies.

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Why personalization is the base for customer experiences?

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According to the latest KPMG report Customer Experience- The New Operational Excellence personalization is the highest driver for customer experience journey.