personalisation

Consumers are likely to be more mindful in their consumption of products, and they are likely to be more thoughtful in their purchase decisions.

The technological disruption in the retail space has made the consumer more connected with devices through online shopping, e-medicines, payments etc.

Consumers in India have prioritised health over the last few years, and this focus is fueling growing interest in natural and plant based products.

Given the increased numbers of e-commerce shoppers this year (a trend that isn't going away any time soon), it's more important than ever to adapt your business to the new tools and strategies.