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How Brand Innovation is Weavinga New Disruption Theory?

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Indian Retail and E-retail Congress 2019 (IReC), which recently concluded at JW Marriott, New Delhi, hosted a panel on The New Rules of Retail Branding that casted light primarily upon the best practices to reach and engage millennials and GenZ women

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Forget the Website, just Scan and Shop

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Whether it's using a tablet in a brick-and-mortar store or enabling sales through a mobile website, businesses across a wide range of industries are seeking solutions to help them adapt to a mobile-obsessed world.

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Trends to redefine brick-and-mortar's future

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The Indian retail market has departed through an expanded process of renovation. With brisk expansion across the country, India has witnessed the appearance of a well-entrenched mall culture over the past decade.

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E-retail: Go visible with pop-up stores

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The retail scenario has transformed; so for a retailer, multiple presence is a must. This is what e-retailers follow as they go strong with pop-up stores.