It was one of the major subjects of discussion at India Retail Congress 2017. The article is based on theme how commerce is important instead of channel of trade and how brands are leveraging different channels to reach out to consumers.
The digitally empowered consumers expect to be served at any time and place of their choice. Closing in on to their consumers is Mahindra Comviva's Zerch, a mobile-based hyper-local deals delivery platform connecting merchants and consumers.
A recent meat scandal in China engulfed Starbucks and Burger King and spread to Japan where McDonald's said the Chinese supplier accused of selling expired beef and chicken had provided 20% of the meat for its chicken nuggets.