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How AI is strengthening omnichannel analytics in Indian Retail Sector?

Omnichannel retailers have been trying to bridge this knowledge gap by integrating point of sales and customer relationship management data.

BY Guest author | Nov 21, 2018 | comments ( 0 ) |

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if youâ€™re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your businessâ€™ growth.

BY Guest author | Nov 20, 2018 | comments ( 0 ) |

How retailers can maximise profit on ageing inventory during slowdown?

An excess inventory platform will buy all your excess or unsold products with market accepted offers, will ensure capital is unblocked.

BY Guest author | Nov 15, 2018 | comments ( 0 ) |

How retailers can deliver personalised experience?

Even though the traditional sales funnel is officially extinct with this new digital journey comes opportunities to collect customer data

BY Guest author | Nov 13, 2018 | comments ( 0 ) |

Why More One Person Businesses Are Breaking 1 Million In Revenue?

Krug is part of one of the most exciting trends in our economy: the growth of ultra-lean one-person businesses that are reaching and exceeding 1 million in revenue.

BY Guest author | Nov 12, 2018 | comments ( 0 ) |

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author | Nov 01, 2018 | comments ( 0 ) |

Setting up shop: empowering small retailers and kiranas

The profound knowledge of the local consumer community allows these small stores to use their limited storage space and create a smart turnover essential goods.

BY Guest author | Nov 01, 2018 | comments ( 0 ) |

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author | Oct 29, 2018 | comments ( 0 ) |

Consumers in India are shopping online more frequently, and they prefer marketplaces: Study

In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

BY Indian Retailer Bureau | Oct 26, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

Blockchain set to supercharge global supply chains by 2025

7% of the leading organizations in India are investing in Blockchain implementation.

BY Guest author | Oct 18, 2018 | comments ( 0 ) |

Premium organic skincare brand Ikkai launched in India

Ikkai offers an innovative range of skin care products that are made with naturally sourced ingredients and enzymes.

BY Indian Retailer Bureau | Oct 17, 2018 | comments ( 0 ) |

How millennials are changing the consumption story of India?

3 minute breakfast to Alexa friendly recipes, how MTR is staying relevant to younger generation?

BY Shipra Srivastava | Oct 15, 2018 | comments ( 0 ) |

Why curated retail is a global fashion fad?

The future of retail will not be about having a large variety of products, but rather the next generation of retailers will win over consumers with their thoughtful curation of products.

BY Shwetha Satyanarayan | Oct 13, 2018 | comments ( 0 ) |