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Showing 1 - 15 Articles out of 364

4 case studies that prove future lies in ‘experiential retail’

Following are few case studies demonstrating evolution of modern retail stores which can overcome the challenges eCommerce has brought.

BY Shipra Srivastava  |  Jul 10, 2018  |  comments ( 0 )  | 

Changing retail game with customer-driven commerce

From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.

BY Shwetha Satyanarayan  |  Jun 26, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

980 cr sized German manufacturer Liebherr says hello India

For the current range, Liebherr has put in place a distribution network of around 500+ showrooms across 50+ cities in various regions. This includes partnership with organised retailers and local organised players in the country to retail the products.

BY Sharmila Das  |  Jun 06, 2018  |  comments ( 0 )  | 

Expert tips to learn how to grow your small retail business

If you are in dire need of strategies to grow your small retail business you can concentrate on the following expert tips from the leading retailers in India

BY Madhushree Chowdhary  |  May 22, 2018  |  comments ( 0 )  | 

How Can Regional Retailers Grow Their Brand?

Regional retail can help a lot the brands to sell in this market as they are easy-going connected and communicate daily with the local customers.

BY Madhushree Chowdhary  |  May 03, 2018  |  comments ( 0 )  | 

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan  |  Mar 31, 2018  |  comments ( 0 )  | 

CPG Industry gets a makeover for better consumer experience

All thanks to technology, today retail industry has surely witnessed a transformation. Indian consumer packaged goods industry is no exception. Let's know how has the CPG industry changed over time.

BY Guest author  |  Mar 09, 2018  |  comments ( 0 )  | 

These are the four ways how Indian textiles are making it big globally

The Indian textile industry has witnessed a huge growth lately and the textile and apparel export also seems to boom in coming times. What's the reason of the growth? Let's find out.

BY Shwetha Satyanarayan  |  Feb 19, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

This is how retail industry is influenced by Analytics

No matter what the information a retailer or a consumer is looking for, it is easily available online. This is the power of digital platforms. Let's know more about this.

BY Shwetha Satyanarayan  |  Jan 27, 2018  |  comments ( 0 )  | 

How e-commerce is helping local artists in building their own brand?

The article sheds light on how artists and art lovers are leveraging the power of ecommerce.

BY Guest author  |  Jan 23, 2018  |  comments ( 0 )  | 

How Social Media Sites Such as Pinterest, Facebook Help Retailers?

After e-commerce evolution is India, the social commerce is standing at threshold to become next big thing.

BY Shipra Srivastava  |  Jan 12, 2018  |  comments ( 0 )  | 

Market Your Business Offline

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

BY Nibedita Mohanta  |  Jan 04, 2018  |  comments ( 0 )  |