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Showing 1 - 15 Articles out of 178

5 Ways to Get Hyperlocal Marketing Right

Hyperlocal marketing plays a critical role in improving your ROI, if you’re a local business. Customers will respond better when they feel connected to your brand, and as a result, will drive your business’ growth.

BY Guest author  |  Nov 20, 2018  |  comments ( 0 )  | 

How value retail is emerging as high profit business?

value retail stores meet their profits by virtue of large scale reach and unique target audience segmentation.

BY Guest author  |  Nov 01, 2018  |  comments ( 0 )  | 

Ecommerce Companies Losing Money Because 45% of Indians ‘Ditch’ Their Shopping Cart: SAP Study

The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.

BY Indian Retailer Bureau  |  Aug 28, 2018  |  comments ( 0 )  | 

Indian malls go hi-tech to wow shoppers

By uniting conventional methods with key success elements of the digital ethos, brick-and-mortar retailers, in fact, have an advantage over e-commerce.

BY Guest author  |  Jul 19, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

Expert tips to learn how to grow your small retail business

If you are in dire need of strategies to grow your small retail business you can concentrate on the following expert tips from the leading retailers in India

BY Madhushree Chowdhary  |  May 22, 2018  |  comments ( 0 )  | 

How Can Regional Retailers Grow Their Brand?

Regional retail can help a lot the brands to sell in this market as they are easy-going connected and communicate daily with the local customers.

BY Madhushree Chowdhary  |  May 03, 2018  |  comments ( 0 )  | 

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan  |  Mar 31, 2018  |  comments ( 0 )  | 

These are the four ways how Indian textiles are making it big globally

The Indian textile industry has witnessed a huge growth lately and the textile and apparel export also seems to boom in coming times. What's the reason of the growth? Let's find out.

BY Shwetha Satyanarayan  |  Feb 19, 2018  |  comments ( 0 )  | 

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author  |  Feb 14, 2018  |  comments ( 0 )  | 

What makes Indian innerwear market aim for a successful stint

It's a win-win situation for the innerwear market in India, wherein top foreign brands are boldly partnering with home grow brands. What's motivating them to do so? Let's know more.

BY Baishali Mukherjee  |  Feb 03, 2018  |  comments ( 0 )  | 

How e-commerce is helping local artists in building their own brand?

The article sheds light on how artists and art lovers are leveraging the power of ecommerce.

BY Guest author  |  Jan 23, 2018  |  comments ( 0 )  | 

Market Your Business Offline

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

BY Nibedita Mohanta  |  Jan 04, 2018  |  comments ( 0 )  | 

Is e-commerce killing the fundamentals of its establishment?

With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.

BY Guest author  |  Dec 19, 2017  |  comments ( 0 )  | 

India's footwear industry stepping towards a bigger and brighter future

Indian footwear market is really confident about it's growing awareness of latest trends and consciousness among consumers. What has motivated such thinking? Let's find out.

BY Tanya Krishna  |  Dec 04, 2017  |  comments ( 0 )  |