promotions

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |

How to increase the efficiency of a retail store?

Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store

BY Shipra Srivastava | Jun 12, 2018 | comments ( 0 ) |

Top 6 Tips To Build A Fashion Brand In A Competitive Market

Branding is all about establishing and promoting a product in a competitive market.

BY Madhushree Chowdhary | May 11, 2018 | comments ( 0 ) |

CPG Industry gets a makeover for better consumer experience

All thanks to technology, today retail industry has surely witnessed a transformation. Indian consumer packaged goods industry is no exception. Let's know how has the CPG industry changed over time.

BY Guest author | Mar 09, 2018 | comments ( 0 ) |

How Retail Staffing Models Are Getting a Makeover?

Automation is the next wave of change which is happening across the enterprises in India, and retail is not an exception.

BY Shipra Srivastava | Feb 22, 2018 | comments ( 0 ) |

How Indian SMBs are Transforming From Calculator to Cloud?

For the large FMCG brands, the competition at a traditional retailer is not only from the obvious named brands, but also from the private labels and local products from the unorganized section

BY Shipra Srivastava | Feb 19, 2018 | comments ( 0 ) |

How Valentines Day Discounts Help Brands in Generating the Surge?

Discount led marketing is here to stay in India. However, brands need to do lot of innovation around how the discounts are structured and promoted.

BY Guest author | Feb 14, 2018 | comments ( 0 ) |

Market Your Business Offline

Indian government too is doing its best to give equal opportunities to the domestic brands and start ups.

BY Nibedita Mohanta | Jan 04, 2018 | comments ( 0 ) |

Is e-commerce killing the fundamentals of its establishment?

With change in strategy, looking beyond discounts and offers becoming the need of the hour, many brands are introducing their private labels to tap their consumer base.

BY Guest author | Dec 19, 2017 | comments ( 0 ) |

Socio-retail engagement can surely help retail industry leapfrog growth

Brands and retailers will need to adopt a socially enabled unified platform that helps to connect, promote and transact seamlessly by integrating in-store, mobile, cloud, analytics and social media to boost customer engagement.

BY Guest author | Dec 13, 2017 | comments ( 0 ) |