promotions

How retailers can Optimize work force to drive profitability?

Employee Engagement driven by technology in turn drives differentiated customer experience and galloping revenues

BY Guest author | Dec 13, 2018 | comments ( 0 ) |

Only 55 percent of retailers worldwide have technology in place to manage unplanned absences: Global Study

The Indian retail industry is one of the most dynamic and fast-paced industries, poised to grow at a rate of 60 per cent to US$1.1 trillion by 2020.

BY Indian Retailer Bureau | Nov 28, 2018 | comments ( 0 ) |

The neglected General Trade Networks of India

The General Trade Network can be revived with restructuring the distribution network and technological support.

BY Guest author | Nov 14, 2018 | comments ( 0 ) |

Why e-content is of supreme importance to new age brands?

Wakefit has joined hands with a standup comedian to reach out to its customers instead of betting big bucks on exorbitant TV ads or newspaper promotions.

BY Shwetha Satyanarayan | Oct 29, 2018 | comments ( 0 ) |

How machine learning is enabling data driven retail transformation?

Customer segmentations can be created with associative data of one group of buyers with other groups who have no connection whatsoever with the former.

BY Guest author | Oct 26, 2018 | comments ( 0 ) |

The Emergence of Analytical Techniques in Value Retail

In the fast-growing and manufacturing world words like market segmentation manual surveys and written feedback may not be considered of great use.

BY Guest author | Oct 24, 2018 | comments ( 0 ) |

Here are some unknown truths about online sales

E-tailers generated their higher ever sale performance over the five festive days from 9 th -14th Oct 2018.

BY Shipra Srivastava | Oct 16, 2018 | comments ( 0 ) |

How mSFA technology is leading the change to drive better productivity in retail industry?

mSFA has proved its effectiveness in helping monitor performance of new outlets by product category.

BY Indian Retailer Bureau | Oct 08, 2018 | comments ( 0 ) |

Ecommerce Companies Losing Money Because 45% of Indians â€˜Ditchâ€™ Their Shopping Cart: SAP Study

The SAP Consumer Propensity Study focusing on online shopping behaviour found that this is because they use online shopping carts to compare prices of similar products with no intention to purchase.

BY Indian Retailer Bureau | Aug 28, 2018 | comments ( 0 ) |

How brands are experimenting with newer ways to customer loyalty?

According to a finding by comScore, smart speakers recommend a brand other than the one consumers are trying to order through the device.

BY Guest author | Aug 27, 2018 | comments ( 0 ) |

How GCPL is tracking the impact of trade promotions to optimize better ROI?

GCPL chose Oracle Demantra Predictive Trade Planning solution which provides the business insights based on data analytics.

BY Shipra Srivastava | Aug 21, 2018 | comments ( 0 ) |

How brands are increasingly relying on the power of influencers to tap their target audiences?

All brands need to do is to look for the right influencers with creative ideas that are aligned with their brand personality.

BY Guest author | Aug 14, 2018 | comments ( 0 ) |

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author | Aug 07, 2018 | comments ( 0 ) |