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Psychology

Showing 1 - 13 Articles out of 13

How retail merchandising is getting a Tech Facelift?

A retail biz means lots and lots of data and in fact, a continuous stream of data.

BY Guest author  |  Oct 29, 2018  |  comments ( 0 )  | 

New trends in home decor business this festive season

Technavio's analysts forecast the online home decor market in India to grow at a CAGR of 50.42% in revenue over the period 2014-2019.

BY Nibedita Mohanta  |  Sep 08, 2017  |  comments ( 0 )  | 

DíVano refeclets an upward trend, gains traction in India

Footwear retail startup D'Vano,is finding a growing market in India, clocking monthly sales of Rs 50 lakh. Besides, the brand plans to introduce offerings for women in the next few months and go global by the end of the year.

BY Indian Retailer Bureau  |  May 20, 2015  |  comments ( 0 )  | 

Is Store Design the brand identity?

When the brands, apart from selling their products, also want to speak to the customers, it boils down to the store design and the designers.

BY Ankur Gaurav  |  Sep 05, 2012  |  comments ( 0 )  | 

Race to rural market

Nowadays, every company is racing towards the rural market. But the dilemma is in choosing the correct marketing strategies to be successful in the rural space

BY Rajni Pandey  |  Aug 02, 2011  |  comments ( 6 )  | 

Sweet success

Increasing consumer sophistication in developed markets and socio-economic shifts in emerging markets will drive growth in confectionary segment

BY Rajni Pandey  |  Jul 12, 2011  |  comments ( 2 )  | 

Making the most of waiting time

It is hard enough to get shoppers into stores these days, but no buyer wants to delay their time getting out either. Many retailers are seeking ways to speed checkout lines as a means to improve customer services, fuelling the growth of queue mgmt in a re

BY Aadeetya Sriram  |  Jun 07, 2011  |  comments ( 0 )  | 

Understanding consumer psychology

Customer is the king so penetrating his mind to know what he wants becomes imperative

BY Samrita Baruah  |  Jun 07, 2011  |  comments ( 1 )  | 

Luxury Malls: Hype or a Logic

Change in the mindset of developers is apparent, as they need to look into their own investment figures, also analyze the feasibility of such large and high-end establishments

BY Aadeetya Sriram  |  Mar 22, 2011  |  comments ( 0 )  | 

Price low, profit more

Loss Leader strategy has always been used successfully by all categories of retailers all over the world. Sometime it is used to increase the footfall inside the store or to market a newly launched product

BY Rajni Pandey  |  Mar 10, 2011  |  comments ( 9 )  | 

The art and science of Visual Merchandising

Visual Merchandising is the art of presentation, which puts the merchandise in focus. It allures and educates the customers, creates desire and finally augments the selling process. Read on to more about this art.

BY Ashmit S Alag  |  Mar 05, 2010  |  comments ( 0 )  | 

Retailers riding on kids pester power

Children have always had the power to influence the buying decisions of their parents. Retailers are now employing children as the ultimate medium to market their merchandise. Let us find out how they are capturing this important demographic.

BY Neha Malhotra  |  Jan 19, 2010  |  comments ( 2 )  | 

Loyalty programs earn dividends

Customer satisfaction and customer loyalty are goals which brands aim at. Retailers, in the hope of securing the commitment of the customers develop strategies like loyalty programs and credit card reward programs. Take a look at the magnetism of it

BY Jasmeet Sahi  |  Nov 08, 2009  |  comments ( 0 )  |