How PUMA is Re-organizing its Warehouse Management for Higher Efficiency
3Min Read
Juggling between ERP, OMS (Order Management System), and WMS (Warehouse Management System) simultaneously adversely affected PUMA'soverall performance.
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The Impact of COVID-19 on Sustainable Fashion Innovation
3Min Read
The industry is also increasingly experimenting with local manufacturing to reduce the need to outsource.
How 4 Fashion Brands are Using TikTok?
1Min Read
While young India is using it to showcase their talent many brands have started leveraging TikTok in many ways.
PUMA Opens First Interactive Retail Store in India
2Min Read
In addition to ranging the largest selection of merchandise available at any PUMA store in the country, it features tried and tested experiential elements from the recently launched PUMA storeat Fifth Avenue in New York City
Why Diwali 2017 is not happening for retailers?
3Min Read
This Diwali is not happening for retailers at all. There is huge slump not only in sales but footfalls as well.. the question is why..?
How to Open a Sportswear Wholesale and Manufacturers Business
2Min Read
All thanks to the growing awareness, endorsements by the celebrities and social media has made the demand of sportswear to sky rocket.
How personalization is transforming Retail?
3Min Read
Personalisation is very important element and if done correctly can spark up the profits in no time. Retailers worldwide including India are realizing the relevance of this invisible tool and using state-of the art technology to give an edge to their pers
MBOs are next big thing says Rishab Soni, MD, SSIPL
2Min Read
SSIPL runs 380 stores of premium brands including Nike, Clarks, Levis, Benetton, Asics and Lotto, and is the market leader of footwear category.
Nike closes 35% stores in India to evade further losses
1Min Read
US sportswear maker Nike is only left with around 200 stores at present.
UK premium shoe brand, FitFlop now available on Amazon Fashion
1Min Read
itFlop, known for manufacturing comfortable shoes, clogs, sandals and boots, launched their first set of fall winter 2016 range for women on Amazon Fashion.
ShopClues augments its business, adds 60 K new sellers on its lattic
1Min Read
In its recent inclusion, Shopclues has added new brands such as Wrangler, Puma, American Tourister, Lotto, and Maxima along with 250 others on its platform.
Paytm ties up with 1000 brands including Puma, Samsonite to open online stores
1Min Read
In order to enable multiple brands to open their online stores on its ecommerce platform, Paytm ties up with more than 1,000 brands including Puma, Samsung
Forever Faster at PUMA flagship store
1Min Read
The layout and design is simple to give focus on the products to ensure they demand attention, stand out and resonate with the consumer.
Puma launches its biggest (The Forever Faster) store in Delhi
1Min Read
We are thrilled to introduce The Forever Faster store concept in Delhi: Abhishek Ganguly
4 major foreign brands likely to enter India
2Min Read
While global brands such as H&M, GAS, Ikea, Starbucks and many other have already cemented their grounds in the country, still there are many in the waiting list.
Puma, Adidas seeks govt. approval to maneuver online portals
1Min Read
The two German brands are seeking government's nod not just to launch their online portals but are also seeking clarification on their existing wholesale entities to engage in direct selling.
WBCP's Superman soars with PUMA
1Min Read
Warner Bros. Consumer Products has partnered with Puma to introduce a children's footwear and apparel collection inspired by DC Entertainment's Superman property.
PUMA rolls out Sesame Street collection
1Min Read
The Sesame Street infant bootie caters for babies from three months to one year.
Puma joins forces with RiRi for clothing line
1Min Read
Titled as the Fenty Puma by Rihanna Collection, the range flaunts apparel, footwear and accessories for men and women.
Wooplr employs stalwarts to spearhead fashion commerce
1Min Read
One of India's largest social commerce and fashion discovery app, Wooplr announced the appointment of fashion industry stalwarts Rajiv Mehta, CEO Arvind Lifestyle to a senior advisory capacity and Rajesh Kamra, Co-founder, Koovs as the head of commerce, e
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