Showing 1 - 15 Articles out of 259
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands
The company is working towards revolutionary methods to improve in-store experience.
Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!
When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.
These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the
A CRM tool will improve efficiency in this aspect. The better your relations with your customers the more your organizationâ€™s goodwill and profitability.
A report by MasterCard said that about 80% of consumers across the globe are Omnishoppers and this figure could rise up to 100 % in the near future
Tech trends in retail change with seasons. After phygital, click & collect, conversational commerce and even video commerce, cameracommerce is the new kid on the block. Can this new process of click, look, buy change the future of shopping? Let's find out
Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.