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Showing 1 - 15 Articles out of 259

Adapting Marketing to the Customer Lifecycle in Fashion Retail

Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like

BY Guest author  |  Aug 07, 2018  |  comments ( 0 )  | 

Mobile platforms to continue dominating apparel and accessory purchases: Facebook-KPMG study

As per the report increasing mobile in marketing media mix can create about USD 14 billion opportunity between fashion brands

BY Indian Retailer Bureau  |  Aug 01, 2018  |  comments ( 0 )  | 

How Inditex the maker of Zara, Massimo Dutti is improving shopping experience?

The company is working towards revolutionary methods to improve in-store experience.

BY Shipra Srivastava  |  Jul 27, 2018  |  comments ( 0 )  | 

The transformation of Indian shopping festivals

Brick and mortar stores which used to host seasonal sale or clearance sales for a period of not more than 15 days or so, had extended that duration to months, two years back. However, that's out-of-style now!

BY Sharmila Das  |  Jul 07, 2018  |  comments ( 0 )  | 

85 new malls to open in India in next 5 years

No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.

BY Guest author  |  Jun 25, 2018  |  comments ( 0 )  | 

How online retailers are nudging users towards impulse purchases?

When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.

BY Guest author  |  Jun 19, 2018  |  comments ( 0 )  | 

Myntra, Amazon announce discount war with 50-80% off

Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.

BY Sharmila Das  |  Jun 19, 2018  |  comments ( 0 )  | 

How to increase the efficiency of a retail store?

Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store

BY Shipra Srivastava  |  Jun 12, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How Baby Accessory Market Is Booming?

Globally baby fashion accessories market is expected to grow at a CAGR of more than 5% between 2016 and 2020.

BY Shipra Srivastava  |  May 23, 2018  |  comments ( 0 )  | 

This is how you can save big while shopping online

These e-commerce tech giants have helped connect the buyer and seller, thereby protecting some of the most ancient and even dying arts/tradition and products. All you need as a customer is a smartphone and glance through your various choices and once the

BY Shreevidhya Subramanian  |  May 22, 2018  |  comments ( 0 )  | 

5 Critical Aspects You Cannot Ignore While Choosing A CRM

A CRM tool will improve efficiency in this aspect. The better your relations with your customers the more your organization’s goodwill and profitability.

BY Guest author  |  May 08, 2018  |  comments ( 0 )  | 

How retailers and brands can target new age Omnishoppers in India?

A report by MasterCard said that about 80% of consumers across the globe are Omnishoppers and this figure could rise up to 100 % in the near future

BY Guest author  |  Apr 06, 2018  |  comments ( 0 )  | 

Can Camcommerce create a deep impact in today's retail industry

Tech trends in retail change with seasons. After phygital, click & collect, conversational commerce and even video commerce, cameracommerce is the new kid on the block. Can this new process of click, look, buy change the future of shopping? Let's find out

BY Shwetha Satyanarayan  |  Apr 03, 2018  |  comments ( 0 )  | 

This is how brands are retaining customer loyalty

Loyalty programs few years ago revolved around a simple rule -the more you spent, the more loyalty stock you gain. It's now a tech-tool to retain young customers. A brand with right reward rule can be a success criterion to long term value in retail.

BY Shwetha Satyanarayan  |  Mar 31, 2018  |  comments ( 0 )  |