The Indian e-commerce industry is on an upward trajectory. The number of digital buyers reached 289 million in 2021, a number that is likely to increase to 378 million by 2025.
Online shopping for groceries in India has been growing rapidly since the onset of the pandemic, with e-retailer sales of groceries skyrocketing by 166 percent from $ 1.4 billion in 2019 to $ 2.3 billion by 2020