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Re Positioning Of The Brand

Showing 1 - 15 Articles out of 2146

How AI is helping augment sales in retail

The technology has optimized inventory management, distribution routes and allocations, as well as replenishment systems

BY Shwetha Satyanarayan  |  Jun 22, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA has expressed concerns about the price-conscious buyers in India and Engman maintained that pricing could be a major challenge here.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

Can you breathe in "The Khadi War?"

Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.

BY Sharmila Das  |  Jun 22, 2018  |  comments ( 0 )  | 

How Flying Machine created single enterprise view of inventory across multiple sales channels?

Flying Machine attains 23 times rise in GMV by deploying Rubicon technology.

BY Shipra Srivastava  |  Jun 22, 2018  |  comments ( 0 )  | 

Pressure cooker to crockery, IKEA plans to go local with designs

IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.

BY Indian Retailer Bureau  |  Jun 22, 2018  |  comments ( 0 )  | 

Men's grooming becomes a hot biz opportunity

what are men doing to keep their faces and hair clean? "More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.

BY Shwetha Satyanarayan  |  Jun 21, 2018  |  comments ( 0 )  | 

How adidas, Max Fashion, others are improving in-store conversions?

Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.

BY Shipra Srivastava  |  Jun 21, 2018  |  comments ( 0 )  | 

Future Retail eyes larger share of airport sale

Observing the success of WHSmith retail chain across airport locations in the country Future Group is also keen on tapping the airport retail sale in the country.

BY Sunil Pol  |  Jun 21, 2018  |  comments ( 0 )  | 

Hrithik Roshan's HRX to come up with offline stores soon

Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.

BY Sharmila Das  |  Jun 20, 2018  |  comments ( 0 )  | 

Myntra eyes 100 stores in 2 years, 50 Roadster stores alone

While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.

BY Shwetha Satyanarayan  |  Jun 20, 2018  |  comments ( 0 )  | 

India leaps beyond need based clothing

The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.

BY Guest author  |  Jun 18, 2018  |  comments ( 0 )  | 

This is how you can serve conscious customers

So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?

BY Shwetha Satyanarayan  |  Jun 11, 2018  |  comments ( 0 )  | 

William Penn partners with Faber-Castell, eyes expansion

To be noted, India has 260 mn registered students, 1.5 mn schools and 8 lakh colleges. In the next three years it is an estimate that about 1 lakh schools will open in India, so the opportunity for writing instruments is high in India.

BY Sunil Pol  |  Jun 08, 2018  |  comments ( 0 )  | 

How digital transformation helps the Modern Retail Business?

Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.

BY Guest author  |  Jun 08, 2018  |  comments ( 0 )  | 

How kids' accessory market is blooming?

The kids’ accessories market is expected to grow at a CAGR of around 5% by the year 2020.

BY Guest author  |  Jun 07, 2018  |  comments ( 0 )  |