Re Positioning Of The Brand
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IKEA has expressed concerns about the price-conscious buyers in India and Engman maintained that pricing could be a major challenge here.
Other traders too, seeing the sudden surge of demand for khadi apparels, have started selling apparels in the guise of khadi. Clearly, reason being, khadi sales rose 25% to Rs 2,509 crore in FY18 from the previous year.
Flying Machine attains 23 times rise in GMV by deploying Rubicon technology.
IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
Besides clothing HRX also has a signature workout called the HRX Workout and a meal plan called HRX Athlete Meal pack sold under the Curefit umbrella.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
To be noted, India has 260 mn registered students, 1.5 mn schools and 8 lakh colleges. In the next three years it is an estimate that about 1 lakh schools will open in India, so the opportunity for writing instruments is high in India.
Digital transformation is not simply about technology. It requires business leaders to re-envision existing business models and embrace a different way of bringing together people.