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what are men doing to keep their faces and hair clean?
"More often than not, they end up buying a Liril or a Santoor, or any other product that the women in their houses use," says Deshpande.
Endless aisle is an innovative technology which is helping the retailers in improving store conversion which results in improved revenue.
Observing the success of WHSmith retail chain across airport locations in the country Future Group is also keen on tapping the airport retail sale in the country.
The company is also looking to grow its footprint in tier II cities.
While Myntra has seen big success online, Narayanan maintained that there has been overwhelming response to its offline stores and it had witnessed increase in sales from the localities around the Roadster store.
When users are ready to act on their impulse, merchants have to make sure that their platforms can provide instant gratification,without any friction.
Myntra, taking cue from its earlier sale events, this time too expects tier II and III cities and towns will continue to be an important area of focus with over 60% sales coming from these regions.
Research agency Redseer has come up with its monthly survey highlighting top trends from the consumer Internet industry.Here are sneak peek on those..
The increasing purchasing power of male shoppers has spawned a new class of consumers who don't shop for utilitarian but stylistic functions.
With the digital transformation picking up pace, the most critical entity for any retail business, i.e. consumers, have also undergone a makeover and emerged as a digitally-empowered creed.
Physical stores are here forever. However, with changing times digital enablement is very important to increase the efficiency of the store
When was the last time you marked your calendar waiting for an online delivery or even stayed back home just because a parcel was expected? If you fail to recall, you are not alone.
Karunakaran M, appointed as Chief Financial Officer along with other key changes to the Board of Directors
Particularly in India, since past few years, the refurbished phone market has been flourishing due to the factors like affordability and shorter upgrade cycle of such phones.
So what do customers value the most in a brand- is it price, quality, innovation or uniqueness?