retail technology

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Virtual Retail: Tech Redefining In-store Sales

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V-commerce is the use of video to sell products directly to consumers online. Brands can engage customers through video chat, virtual customer care assistants, or live-stream to showcase their products.

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How Bright is the Future of Retail Technology in India

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Information gathering and analytics are playing a crucial role in embryonic business models in retail.

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How Retailers can Enhance Customer Experience UsingTech Innovations

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Besides ramping up capabilities to better serve consumers in the online channels, retailers also made in-store tech investments to create touch-less retail experiences.

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Technology Evolution in Retail Sector

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Addressing the concerns of local and community retailers serving their specific regions, one will observe how technology has been a critical driver of success for the industry.

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Disruptive Retail Tech Trends to Watch in 2021

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Here are few tech trends we think are going to be in limelight in 2021.

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E-commerce is all about technology ;- here are some of the facets of it

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Technology has the massive role in propagating the growth. The role of technology is just not restricted to being the foundation of e-commerce.

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How Big Data helped this online retailer drive better traffic and footfall

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Furthermore, it is now important for eRetailers to focus on delivering something more valuable, something more personalised and price competitive.

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How hypermarkets can structure non-monetary loyalty programs around customers' values

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With the rising consumer expectation and fierce market competition, retail brands are betting on consumer loyalty programs to engage well with their customers.

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How Data Analytics is changing the future of retail industry

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Managing and channelizing data to work towards customer delight as well as generate healthy profits is crucial to survive prosperously.

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Why big data & artificial intelligence can be a game changing tool for retailers

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The advent of technology and digital applications has enhanced the space to explore and maximise online avenues for online shopping - and this e-commerce space has grown by leaps and bounds.

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How technology is helping India's fashion retailers fulfil their true potential?

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Many retailers believe that connecting with customers via apps is an easy solution and that apps are cost-effective to build. Unfortunately, this is far from the truth.

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How analytics helps eCommerce companies increase conversions?

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Over 86 per cent of eCommerce customers in a recent study by Forrester Research said that when retailers personalise, and personalise well, they are influenced to buy more.

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8 smart practices around competitive pricing in eCommerce

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We bring to you a list of competitive pricing strategies that we have seen being played out across online retailers in 10 countries that we actively monitor and analyse.

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Connected Retail: Redefining Customer Engagement

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With the evolution of technology consumers are present on multiple channels offering more opportunities for marketers to know and understand them.

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Retailers betting big on Smart Call Management System

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Customer experiences are being created by harnessing the power of technology and adopting customer oriented practices and it is important, when the whole ecosystem is trying to remain ahead of their competition.