With the rising consumer expectation and fierce market competition, retail brands are betting on consumer loyalty programs to engage well with their customers.
The advent of technology and digital applications has enhanced the space to explore and maximise online avenues for online shopping - and this e-commerce space has grown by leaps and bounds.
Many retailers believe that connecting with customers via apps is an easy solution and that apps are cost-effective to build. Unfortunately, this is far from the truth.
Over 86 per cent of eCommerce customers in a recent study by Forrester Research said that when retailers personalise, and personalise well, they are influenced to buy more.
We bring to you a list of competitive pricing strategies that we have seen being played out across online retailers in 10 countries that we actively monitor and analyse.
Customer experiences are being created by harnessing the power of technology and adopting customer oriented practices and it is important, when the whole ecosystem is trying to remain ahead of their competition.