In this new reality, adjustments regarding the format of store and portfolio alone won't work, a fundamental reconsideration in making the consumer journey's from browsing to enjoying the product in a hassle-free manner is essential.
Whether you are considering a transition into the virtual world or you are simply curious to know where we may be headed, it is a good idea to examine some predictions as well as how these trends might impact the industry as a whole.
With technology leading the world into an era where everything 'futuristic' is doing a virtual handshake with its existing version, interesting times are ahead for retail sector with innovation paving the path for sectoral growth.
According to a 2007 report by McKinsey & Co., India is set to grow into the fifth largest consumer market in the world by 2025. Thus it is evident that India still has a huge scope for growth and development in the organized retail sector.
After a lull of 2 years in a row, 2015 saw some steady growth in terms of deal makings for FMCG industry in India. With a new a fiscal lying ahead, here are some top foresights on the trends that will shape the FMCG and services industries in 2016.