In this new reality, adjustments regarding the format of store and portfolio alone won't work, a fundamental reconsideration in making the consumer journey's from browsing to enjoying the product in a hassle-free manner is essential.
The Indian domestic furniture market is expected to grow at a CAGR of 12.91% during the period of 2020-2024, while the global furniture market is estimated at $1.1 trillion.
Whether you are considering a transition into the virtual world or you are simply curious to know where we may be headed, it is a good idea to examine some predictions as well as how these trends might impact the industry as a whole.
Here are few e-commerce trends that brand owners and retailers follow to bridge the gap between how they sell today and what their customers expect in the digital economy.
Today, amid endless options, customer retention has become a tough task at office for retailers. While brands are looking at innovative ways at winning customer loyalty it often is short-lived.
With technology leading the world into an era where everything 'futuristic' is doing a virtual handshake with its existing version, interesting times are ahead for retail sector with innovation paving the path for sectoral growth.
Attractive deals & discounts, hustle free experience, choice of compare prices and COD are some of the driving factors that have propelled online shopping.
According to a 2007 report by McKinsey & Co., India is set to grow into the fifth largest consumer market in the world by 2025. Thus it is evident that India still has a huge scope for growth and development in the organized retail sector.
Fabindia, started back in 1960, to market craft traditions of India globally, transformed this 'old school' ethnic wear industry with its crafts-based, contemporary and affordable product line.
After a lull of 2 years in a row, 2015 saw some steady growth in terms of deal makings for FMCG industry in India. With a new a fiscal lying ahead, here are some top foresights on the trends that will shape the FMCG and services industries in 2016.