The Rise of Experiential Retail in India!
3Min Read
Experiential retail is immersive and shareable in nature, providing the consumers with a chance to register their feedback with the brands
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Expectations from Budget 2019 for the Retail Sector
4Min Read
The Retailers Association of India (RAI), at the time, had said that the reduction of corporate taxes for MSMEs to 25% was a very welcome move and would benefit a large number of retailers.
New-Age Retail Hygiene Management Solutions
5Min Read
The new-age retail hygiene management solutions (or we can alternately call them retail excellence solutions since they are so comprehensive and all-encompassing) are acting as gamechangers when it comes to defining retail success in todays scenario.
How Noida is an upcoming retail destination?
2Min Read
From less than 5 malls in 2001-02 to more than 600 in 2018, the journey of retail real estate has been quite exciting so far.
How Supply Chain is helping retailers in this festive season?
5Min Read
There is no one particular product preference but a combination of products both as regular consumption and a gift factor that add to the complexity.
Top five most popular franchised retail brands
1Min Read
Here is the sneak peek on top franchised retail brands with unique business model.
How retail merchandising is getting a Tech Facelift?
6Min Read
A retail biz means lots and lots of data and in fact, a continuous stream of data.
How are shopping malls gearing up to handle the voice commerce disruption in shopping?
3Min Read
Voice commerce, although, is somewhat in its nascent stages, is already starting to show powerful influence on consumer behaviours.
Five Insights from accessory brand Baggit for 2018
2Min Read
In order to grow, the company needs to collaborate with another brand. Creating an ecosystem to the collaborations gives value to end customer in a humongous state.
Adapting Marketing to the Customer Lifecycle in Fashion Retail
5Min Read
Lifecycle marketing is a way of engaging with the customers contextually, guiding them along their journey with the brand, and providing them the experiences they like
Consumer to business- the future of AI in manufacturing sector
2Min Read
According to PwC, through machine learning and analytics will improve predictive maintenance and it is estimated that there will be as much as 38 per cent increase in the next five years.
Human Intelligence the future of AI?
2Min Read
Global leaders too are not unaware of this new demand for Human Intelligence and have started to invest in this conversational ability.
Capgemini research reveals consumers are embracing AI
3Min Read
These human-like qualities can generate significant goodwill and drive a greater propensity to spend for nearly half (48%) of consumers. However, many organizations are failing to take consumer pain points and preferences into account when applying AI tec
How Chat Bots handling customers in Retail
3Min Read
Chat Bots can simulate a human interaction by understanding a users queries and providing human-like response. Chat Bots use a technology to understand human inputs (voice or text), apply context and provide output.
This is how retail brands collaborating with restaurants
3Min Read
However, it's the restaurant and cafe chains many retailers are turning to, in order to expand their brand presence and find new customer base.
Consumer trust recuperates in 2018
1Min Read
A recent TRA Research says, between 2016 and 2017, the demonetization year, the consumer trust plummeted 19%.
Fashion rental catching up pace
2Min Read
Obtaining varied styles from different designers to cater to a fashion forward consumer base is one of the difficult parts of this industry. Staying up to date with the fashion world, understanding the current demand and predicting the future trends only
Changing retail game with customer-driven commerce
3Min Read
From customization to dialogue and participation, having customers deeply involved in product development will influence the way customers show brand loyalty, writes Shwetha Satyanarayan.
85 new malls to open in India in next 5 years
5Min Read
No doubt, online shopping portals offer more variety and deeper discounts. However, it is generally known that the deep discount ethos will eventually go the way of the dinosaur.
Pressure cooker to crockery, IKEA plans to go local with designs
2Min Read
IKEA's global design head Marcus Engman has maintained that the world's fvaourite home appliance brand will customize their products to suit the cooking needs of the Indian households.
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